Get 40% Off
🚨 Volatile Markets? Find Hidden Gems for Serious Outperformance
Find Stocks Now

AB InBev sues Constellation again, this time over Modelo beer

Published 09/01/2021, 08:00 AM
Updated 09/01/2021, 09:15 AM
© Reuters. FILE PHOTO: The logo of Anheuser-Busch InBev is pictured inside the brewer's headquarters in Leuven, Belgium February 28, 2019.  REUTERS/Francois Lenoir/File Photo

By Philip Blenkinsop

BRUSSELS (Reuters) -The Mexican arm of Anheuser-Busch InBev has accused Constellation Brands (NYSE:STZ) in a lawsuit of a second breach of their deal allowing Constellation to sell Mexican beers in the United States.

Grupo Modelo filed a suit in the U.S. district court of the southern district of New York on Tuesday, according to a court document, over Constellation's launch of two Modelo Reserva beers, one aged on tequila and another on bourbon barrels.

It says the first breaches U.S. and Mexican laws that strictly limit the use of the word tequila, and the second breaches Constellation's sub-licence to sell "Mexican-style beer" because bourbon has nothing to do with Mexico.

The sub-licence also does not allow this type of spirit branding, the suit says.

Constellation said Grupo Modelo's claims were without merit and that it had fully complied with the sub-licence terms.

When AB InBev took full control of Grupo Modelo in 2013, it agreed with U.S. antitrust regulators to sell Grupo Modelo's business in the United States to Constellation. The world's largest brewer retained rights to Modelo brands.

The filing says Grupo Modelo notified Constellation of the issue in June and that Constellation had refused to stop selling the product.

AB InBev, which confirmed the filing, said Mexico's Tequila Regulatory Council (CRT) had also demanded Constellation cease its use of the word tequila in marketing.

In February, Modelo filed a legal challenge in the same court over Constellation's Corona Hard Seltzer, a sparkling water with alcohol flavouring, one of several seltzer drinks that have become very popular in the United States.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

The AB InBev subsidiary said the 2013 deal only allowed Constellation to apply the Corona brand name to beer.

Constellation said at the time that Modelo's claims were without merit and an attempt to restrain a strong competitor.

The new case is the latest in an increasingly litigious brewing market. In July, the CRT settled a four-year legal dispute with Heineken (OTC:HEINY) over the latter's tequila-flavoured beer Desperados.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.