Breaking News
0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

Sunday's Super Bowl TV audience lowest in 15 years

Sports & GeneralFeb 09, 2021 01:30PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. Super Bowl LV - Tampa Bay Buccaneers v Kansas City Chiefs

By Helen Coster and Lisa Richwine

(Reuters) - Sunday's Super Bowl broadcast on CBS attracted an average television audience of about 92 million viewers, roughly 9% below last year's National Football League championship, according to Nielsen data released on Tuesday.

The TV audience for the game on CBS, owned by ViacomCBS (NASDAQ:VIAC) Inc, was the lowest since 2006. The figure includes people who watched on televisions at home and in bars and restaurants.

This year's contest featured quarterback Tom Brady leading the Tampa Bay Buccaneers to a 31-9 victory over the Kansas City Chiefs. It was Brady's seventh Super Bowl win.

TV viewership for the game, the biggest U.S. television event annually, peaked in 2015 at 114.4 million.

Audiences have been turning to streaming platforms in recent years, and CBS said Sunday's contest was the most live-streamed NFL game ever. The streaming audience averaged 5.7 million people across several digital properties, the network said.

This year's match-up in Tampa, Florida was the culmination of a season that once appeared in doubt, as the coronavirus spread through the United States and disrupted the world of professional sports.

The TV ratings decline for the game was in line with declines in viewership of NFL games this past season.

The 65,618-capacity Raymond James Stadium had the appearance of a packed crowd, with cardboard cutouts scattered between in-person fans. The stadium allowed 25,000 ticketed fans in the stands and suites for the event.

CBS said it had sold out commercial time for the game, which featured notable ads for Jeep (starring Bruce Springsteen in his first-ever commercial) and Uber (NYSE:UBER) Eats (featuring Mike Myers and Dana Carvey in their “Wayne’s World” roles). A 30-second ad sold for about $5.5 million this year, about the same as last year.

Sunday's Super Bowl TV audience lowest in 15 years
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: 

  • Enrich the conversation
  • Stay focused and on track. Only post material that’s relevant to the topic being discussed.
  • Be respectful. Even negative opinions can be framed positively and diplomatically.
  •  Use standard writing style. Include punctuation and upper and lower cases.
  • NOTE: Spam and/or promotional messages and links within a comment will be removed
  • Avoid profanity, slander or personal attacks directed at an author or another user.
  • Don’t Monopolize the Conversation. We appreciate passion and conviction, but we also believe strongly in giving everyone a chance to air their thoughts. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
or
Sign up with Email