Get 40% Off
🤯 Perficient is up a mind-blowing 53%. Our ProPicks AI saw the buying opportunity in March.Read full update

Strong US retail sales underscore economy's momentum heading into 2024

Published 01/17/2024, 08:42 AM
Updated 01/17/2024, 02:31 PM
© Reuters. FILE PHOTO: An Abercrombie & Fitch storefront sign states "SALE UP TO 50% OFF" at the King of Prussia Mall, United States' largest retail shopping space, in King of Prussia, Pennsylvania, U.S., December 8, 2018.  REUTERS/Mark Makela/File Photo

By Lucia Mutikani

WASHINGTON (Reuters) - U.S. retail sales rose more than expected in December, boosted by an increase in motor vehicle and online purchases, keeping the economy on solid ground heading into the new year.

The upbeat report from the Commerce Department on Wednesday, which prompted economists to upgrade their economic growth estimates for the fourth quarter, cast further doubt on financial market expectations that the Federal Reserve would start cutting interest rates in March.

It followed news earlier this month of strong employment and wage gains in December as well as a pickup in consumer prices. Fed Governor Christopher Waller on Tuesday described the economy as "doing well," which he said was giving the U.S. central bank "the flexibility to move carefully and methodically" on monetary policy.

"The economy is still flying high enough and economists can take down those recession forecasts this year," said Christopher Rupkey, chief economist at FWDBONDS in New York. "For Fed officials, the economy is not too hot and not too cold, but it is just right perhaps for a few interest rate cuts in 2024." 

Retail sales rose 0.6% last month after an unrevised 0.3% gain in November, the Commerce Department's Census Bureau said. Economists polled by Reuters had forecast retail sales would gain 0.4%. Retail sales are mostly goods and are not adjusted for inflation. Sales increased 5.6% on a year-on-year basis in December.

Sales were likely partially boosted by difficulties adjusting the data for seasonal fluctuations following distortions during the COVID-19 pandemic. In the last couple of years, consumers started their holiday shopping early to avoid empty shelves.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

"We recommend averaging the December and January retail sales data, or averaging over the November to February period, to get a more reliable read on the state of the consumer," said Aditya Bhave, senior U.S. economist at Bank of America Securities in New York.

Nonetheless, households have maintained a healthy pace of spending, thanks to the labor market's resilience. Retailers also have offered discounts to lure holiday shoppers.

Online sales advanced 1.5%. Shopping has moved to online vendors and away from the traditional brick-and-mortar retailers, a trend that accelerated during the pandemic. Receipts at motor vehicles and parts dealers accelerated 1.1% as more stock became available after strikes ended in the fall.

Sales at building material and garden equipment outlets rose 0.4%. Receipts at sporting goods, hobby, musical instrument and book stores gained 0.3%. Clothing store sales jumped 1.5%.

Sales at food services and drinking places, the only services component in the report, were unchanged. That could be a potential red flag as economists view dining out as a key indicator of household finances. The unchanged reading, however, followed a 1.7% surge in November. December was also a very wet month, which could have lowered traffic to restaurants and bars.

Sales at electronics and appliance outlets fell as did those at furniture stores, likely the result of discounting. Gasoline station receipts dropped 1.3% as gasoline prices declined.

Financial markets pared back the odds of a Fed rate cut in March to roughly 53% from about 65% late on Tuesday, according to CME Group's (NASDAQ:CME) FedWatch Tool.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

Stocks on Wall Street were trading lower. The dollar rose against a basket of currencies. U.S. Treasury prices fell.

STRONG CORE SALES

Though low-income households are believed to have exhausted excess savings accumulated during the pandemic and debt levels are rising, economists expect consumer spending to hold up this year as long as the labor market does not weaken considerably.

A nearly $80 billion bipartisan deal under consideration in Congress that could expand the child tax credit and boost the low-income housing tax credit through 2025 is also seen underpinning spending.

"There is the possibility we'll see some level of pullback in consumer spending in 2024 as consumers reevaluate their budgets and pay down some elevated debt levels," said Mike Graziano, a senior consumer products analyst at RSM US. "However, even if that is the case, consumers are on solid footing entering 2024." 

Excluding automobiles, gasoline, building materials and food services, retail sales jumped 0.8% last month. The so-called core retail sales measure corresponds most closely with the consumer spending component of GDP.

Core sales for November were revised higher to show them rising 0.5% instead of the previously reported 0.4%.

Even with details on spending on services still pending, economists believe consumer spending, which accounts for more than two-thirds of U.S. economic activity, likely increased at about a 2.7% annualized rate in the fourth quarter. That was up from the pace of around 2.0% that most estimated before the report, but below the third quarter's 3.1% rate.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

The Atlanta Fed raised its growth estimate for gross domestic product in the fourth quarter to a 2.4% rate from a 2.2% pace. The economy grew at a 4.9% pace in the third quarter. The government is due to publish its first estimate of GDP growth for the October-December period next Thursday.

Some of the anticipated slowdown in GDP growth will likely reflect smaller inventory accumulation relative to the third quarter's size. A separate report from the Census Bureau on Wednesday showed business inventories declined for a second straight month in November.

With the Fed expected to start cutting rates this year, most economists are confident the economy will avoid a downturn. The U.S. central bank has hiked its policy rate by 525 basis points to the current 5.25%-5.50% range since March 2022.

Though strong demand for goods is not boosting manufacturing, economists expected lower borrowing costs to provide support this year.

A separate report from the Fed showed production at factories gained 0.1% in December after a rise of 0.2% in November. Factory output fell at a 2.2% rate in the fourth quarter.

"Manufacturing is a relatively rate-sensitive sector that may benefit from recently lower rates and loosening financial conditions," said Veronica Clark, an economist at Citigroup in New York.

Latest comments

Nasdaq should consider the reality of gravity. It is time to get back to reasonnable pricing, much lower.
to me
When are people going to learn the only thing that matters when it comes to rate cuts is inflation falling. Its already in the 2% range of course they will cut. A strong economy is a plus no matter how you slice it
  "2%" is not a range.
first, pass reading comprehension? read thread, not just who you want to argue with
  2 ± 1.4  is a much smaller range than  100k ± 900k.  Not sure why you consider them comparable.
Yeah, let’s not go celebrating just yet until we see what the consumer credit card delinquency rate is for THIS month. How much of this spending was thrown onto credit cards that people ALREADY aren’t paying back in record numbers?
Delinquency rate is at around the rates from Trump's term.
Retail sales track dollars spent. As inflation heats up again (due to government spending), expect retail sales to stay strong as prices for retail items continue to increase.
Inflation is up due to de-globalization.
LMAO... INFLATION IS ALWAYS AND EVERYWHERE A MONETARY PHENOMENON.
  Inflation existed and was prevalent before central banks existed.
Let's wait for a first and second quote. That could be a bust..
Damn Bidenomics!
he doesn't understand that this is an investment site and not CNN. no one buys his 💩
do you just enjoy saying dumb things to make yourself feel better for being duped? This is an investment site not CNN. no one believes your garbage
  That has always been true.  Inflation index has pretty much always been increasing.
so no rate cuts are neccessary
the lamestream media is really selling us a massive pack of lies - utter gaslighting - note the term labour market "relatively strong" - relative to the lockdowns perhaps, yes, but otherwise the cooked figures are just a joke - revised down massively each time and many jobs are low paid and second and third part time jobs for the Christmas holiday season - we're going to see a massive uptick in unemployment, if they give us the correct real figures, over the next few months - the economy is running on credit - at vastly increasing rates - deep recession incoming!
"Not adjusted for inflation." Enough said. My company's sales also substantially increased in 2023.  So did the cost of job materials and labor.  How about that consumer credit card debt increase or the increase in the "buy now, pay later" schemes?
absolutely - or the New York FED manufacturing survey - fell off a cliff - inventories are down massively, new orders down massively - and yet again seeing more lay offs in all sectors - not just banking and IT where millions of jobs are being destroyed - the lamestream media is painting a rosy picture of an economy that's already in a recession - as is the rest of the world. the stock markets will wake up to it soon enough, but the central banks will keep their interest rates higher for longer and the ME crisis will ensure inflation returns - massive market sell off in the next three months IMHO
Wrong. YOY Retail Sales were +5.59%, inflation was 3.4%. MOM Retail Sales were +0.6%, inflation was 0.3%. Get your facts straight.
 ahahaah someone who actually quotes the CI lie and believes it
And the analysts will manipulate the data as imminent rate cut by Fed
When consumers have extra cash to spend on goods, it is very good for the economy.
and very bad for market traders
consumers are now almost entirely tapped out - you've got to see the credit card spending, delinquencies and buy now pay later explosion on very high interest rates to realise what's about to happen!!
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.