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Web3’s revolution: Why the digital wallet is the new marketing gold

Published 09/11/2023, 09:00 AM
Updated 09/11/2023, 10:40 AM

The marketing landscape has shifted in the past few years and is ready for upheaval in the coming few years. Stringent regulations, the retirement of third-party cookies, privacy-conscious Gen Z, etc., will increase customer acquisition costs (CAC). The average CMO will likely shift dollars to pay a premium for higher-quality, zero-party data and to drive higher consumer engagement.

Amid this evolution, Web3 emerges as a beacon of possibility for the cookie-less internet. The killer application will be the user-owned digital wallet which can reconfigure consumer-brand relationships with an emphasis on privacy.

Rising customer acquisition cost (CAC)

Retiring third-party cookies

Privacy-aware demographics

Upcoming regulations

Direct connection between users and brands

Inherent privacy

Multi-dimensional utility

Long-term engagement


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