Famous NBA player Stephen Curry partnered with Under Armour (NYSE:UA) to drop 2,974 pairs of futuristic-looking sneaker NFTs that can be worn in the metaverse.
The NFTs are a digital replica featuring special effects of the original basketball star’s sneakers that he wore when he broke the NBA record for 3-pointers. They feature 5 unique versions and cost $333 each in the Genesis Curry Flow. Every pair of sneakers was immediately sold out on the 22nd of December, yet a secondary sale may take place on OpenSea.
Under Armour followed their significant competitors, Nike (NYSE:NKE) and Adidas (OTC:ADDYY), which have each already made their way into the virtual world with ‘kickass’ collections.
Stephen Curry’s metaverse sneakers can be worn in The Sandbox, Gala Games, and Decentraland. Yet Under Armour has also mentioned that an exciting basketball platform will be coming to the metaverse soon.
In celebration of the greatest 3-point shooter in the UNIVERSE, we are dropping 2,974 pairs of @stephencurry30’s recording breaking in the metaverse. The “Genesis Curry Flow” NFT drops at 8pm EST: https://t.co/SxN30hCtK9 pic.twitter.com/NMdwRXOdkl— Under Armour (@UnderArmour) December 21, 2021
- Whether it’s worth purchasing virtual wearables that one will never be able to wear in reality is an ongoing debate.
Why You Should Care
Under Armour is the latest sports apparel company to join the metaverse craze.
EMAIL NEWSLETTER
Join to get the flipside of crypto
Upgrade your inbox and get our DailyCoin editors’ picks 1x a week delivered straight to your inbox.
[contact-form-7] You can always unsubscribe with just 1 click.