As digital asset options continue to gain attention and acceptance from investors, traditional financial institutions may be considering adding digital assets to their offerings and/or portfolios. As with any other industry, “standing still” isn’t an option in the financial sector, and tapping into the potential of digital assets can help TradFi organizations tap into an enthusiastic and growing new customer base. Further, adding digital assets can diversify a traditional portfolio, offering a hedge against market downturns.
However, any upside achieved from being viewed as an innovative early adopter can quickly be erased if a TradFi institution isn’t thoroughly prepared for the unique opportunities, challenges and risks that come with digital assets. Below, 11 members of Cointelegraph Innovation Circle share essential things any TradFi organization must be prepared to do if it’s considering digital assets and why these steps shouldn’t be skipped.