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NFTs, DAOs and the importance of roadmaps

Cryptocurrency May 01, 2022 10:00AM ET
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When CryptoKitties came out, it was hilarious to me. “Wait a second,” I thought. “So, you mean this JPEG can have sex with this JPEG and make a new baby JPEG? Say what?” When CryptoPunks started out in 2017, they seemed silly to many. They were just 128 X 128 pixels. Who cares about that? They weren’t really cool until Gary Vee had a mastermind call with influencers and said, “Crypto Punks are going to be huge, go get a bunch of them.” They went in and cornered the market and raised the prices.

Bored Apes was right around the same time as Gary was launching his project. They got big influencers together and said, “Let’s get these.” And so they all bought those, the prices rose over time. At one time, these cost 2 Ether (ETH). That was a lot back then! Now the floor is like 80 ETH. All these NFTs — CryptoKitties, CryptoPunks and Bored Apes — made big bucks.

Travis Wright is a top marketing technologist, author, keynote speaker, blockchain advisor, tech journalist and growth hacker. He is the former global digital and social strategist at Symantec (NASDAQ:NLOK) for the Norton brand. Wright is the author of Digital sense: The common sense approach to effectively blending social business strategy, marketing technology, and customer experience. With Joel Comm, Wright cohosts two of Apple’s top 100 ranked business and technology podcasts, The Bad Crypto Podcast and The Nifty Show. Wright sits on the Wax advisory board.

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NFTs, DAOs and the importance of roadmaps
 

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