One of the world’s most established soccer clubs, Manchester City, scored a deal with OKX, one of the world’s fastest-rising crypto exchanges. Moreover, the inaugural content will be provided in collaboration with four star players of the squad – Alex Greenwood, Ilkay Gündoğan, Jack Grealish, and Rúben Dias.
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Introducing new #OKX ambassadors, @mancity stars @JackGrealish, @IlkayGuendogan, @AlexGreenwood & @rubendias! Stay tuned for more action from the football pitch metaverse— OKX (@okx) February 2, 2023
Fans to Connect with Players on OKX Collective
The OKX collective will feature a user-friendly interface where fans can buy NFTs, listen to a special playlist picked by the team, and access exclusive content, which is also customizable according to the chosen player’s style.
Here’s what Manchester City’s winger Jack Grealish had to say about the new partnership: “Manchester City and OKX are both winners. Combining football and the metaverse brings fans closer to the action! I’ve had a lot of fun bringing my digital profile to life with the support of the Club and OKX.”
Soccer and Crypto: Friends with Benefits
Indeed, soccer and blockchain have made history together with Socios.com, providing a native cryptocurrency token for most of the top European football clubs. Following the news, the host of Socios.com Chiliz (CHZ) caught a bullish wave and increased 3.2% in the last hours, totaling a 12% daily increase.
At press time, the 63rd altcoin by market cap, Chiliz (CHZ), trades at $0.147044, according to CoinGecko. The soccer crypto had a tremendous monthly rally with 44.2% gains but hasn’t restored the fundamental resistance line of $0.15. Interestingly, CHZ plunged throughout the whole FIFA World Cup ‘22, dropping as low as $0.099825 on December 30th, 2022.
I'm learning more and more about dev communities and what's next for @chiliz blockchain 2.0. I'm biased but I'm very confident that the Chiliz ecosystem is gonna bring a lot of value to fans, sports properties, and innovation in general. Long journey ahead of us. $CHZ.— Alexandre Dreyfus (@alex_dreyfus) February 2, 2023
On the Flipside
- There is no official launch date for the Manchester City NFT marketplace or the OKX collective.
Why You Should Care
Grand View Research reported that the sports NFT market’s total market cap in 2035 can reach $211bn, one of the fastest-growing niche markets in the crypto sphere.
Read more about the latest NFT projects:
Web3 Startup Sorare Scores Mega Deal with the Premier League
Amazon (NASDAQ:AMZN) Allegedly to Enter Crypto Market with NFT Initiative?