- Manchester City is set to enter the metaverse in partnership with Sony (NYSE:SONY).
- The announcement was made at the Consumer Electronics Show 2023.
- Sony claimed that the experience is a Proof of Concept.
The English football club, Manchester City, is gearing up to enter the metaverse in partnership with the Japanese tech giant, Sony Corporation. The two companies are calling this experience a ‘Proof of Concept’ (PoC), which will offer fans the chance to participate in activities with their own custom avatars at a simulated Etihad Stadium.
Sony Global made the announcement, along with a brief glimpse of the metaverse experience at the Consumer Electronics Show (CES) 2023. Avatars, 3D images, and “other expressions unique to the metaverse” will allow players to communicate “in a new way,” Sony’s senior product planner Nami Iwamoto said during the tech giant’s CES 2023 keynote.
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