Just did it: Nike enters the metaverse game following RTFKT acquisition By Cointelegraph

Just did it: Nike enters the metaverse game following RTFKT acquisition

Cryptocurrency Dec 14, 2021 04:40AM ET

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Just did it: Nike enters the metaverse game following RTFKT acquisition

Sportswear manufacturer Nike (NYSE:NKE) announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse bandwagon.

A Cointelegraph report from Nov. 02 highlighted Nike's submission of requests for patenting the words — namesake, swoosh logo and just do it — for use online and in online virtual worlds." The filing was accompanied by two new job postings for virtual material designers, signaling the company's intent to enter the metaverse.

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