This winter has been a long one for the crypto industry, but it will come to an end. While many believe that warmer months are on the horizon––especially given the rising crypto prices and NFT sales volumes we witnessed early this year––we still remain in a state of uncertainty. To survive the remainder of this bear market, companies must remain disciplined, resourceful, motivated and forward-looking.
Aside from reducing overall operational costs, there are a number of steps companies can take to set themselves up for success—all of which go hand in hand: conduct market research, stay informed, focus on building and developing and remain engaged with the community.