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Here’s how big food and beverage brands are using NFTs: Report

Published 07/28/2023, 07:39 AM
Updated 07/29/2023, 09:20 AM

Nonfungible token (NFT) adoption is picking up steam across the food and beverage industry, with many fast-food chains showing interest in the asset class.

A report by Research and Markets predicts that the global food and beverage NFT market size is expected to exceed $2 billion by 2032. These statistics have been evident as global fast-food brands, including Pizza Hut and Papa John’s, are recently discovering new ways to integrate NFTs into their marketing strategies.

Graphic representation of predicted growth for the food and beverage NFT market. Source: Research and Markets

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