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DeFi protocols launch stablecoins to lure new users and liquidity, but does it work?

Published 06/01/2022, 04:00 PM
Updated 06/02/2022, 06:00 PM
DeFi protocols launch stablecoins to lure new users and liquidity, but does it work?

Stablecoin projects have been thrust into the limelight over the past month as the popularity of algorithmic stablecoins and the collapse of the Terra project put a spotlight on the important role dollar-pegged assets play in the crypto market.

In response to the void left by UST, multiple protocols have released new stablecoin projects in an effort to attract new users and capture liquidity. Generally speaking, the DeFi sector is full of gimmicks that are designed to entice user participation and it's possible that the recent stablecoin launch programs are simply the next trending tactic being used to boost TVL on DeFi platforms.

USDD market cap growth. Source: CoinGecko
OUSD market cap growth. Source: CoinGecko

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