With many big brands jumping on the metaverse train, Binance.US is looking to grab a piece of the pie. The leading crypto exchange is tapping on Portals, a Solana-based metaverse platform, to build a virtual office.
In a Twitter (NYSE:TWTR) message to crypto news site CoinDesk, Portals’ head of community and partnerships Chris Lund reportedly said:
Binance.US is getting a space in Portals Downtown with a focus on delivering the latest news, charts, and events virtually.
We are creating a space in the metaverse for the Binance.US community to come together. It’s the first of many steps we’re taking to be forward-looking as we build and reach our community in new environments.EthereumSolana
Apart from Binance, several other popular players in the crypto space have turned to the Solana-based platform. Lunds noted that projects Solana-based NFT marketplace Magic Eden, automated market marker Raydium, Audius, and Bonfida all have a presence in the Portals metaverse.
A lot of the recent frenzy around the metaverse began late last year when social media giant Facebook (NASDAQ:FB) rebranded to Meta in a broader effort to expand into the space.