HUNT VALLEY, Md. - Sinclair, Inc. (NASDAQ: SBGI), a diversified media company, has announced its collaboration with HeyGen, a generative AI video company, to translate the Tennis Channel series "Petko Unfiltered" into Spanish using advanced AI technology. The initiative marks Sinclair's first foray into leveraging generative AI for language translation to broaden its audience reach.
"Petko Unfiltered," featuring network analyst and former WTA world #9 player Andrea Petkovic, offers a candid perspective on trending tennis topics. Originally presented in English across several European countries and on the US network T2, the series will soon be accessible to Spanish-speaking audiences on Tennis Channel in Spain starting later this month.
Sinclair emphasizes its commitment to responsible AI usage by including a disclosure slate in the episodes that explains the AI's role and provides a QR code linking to a comparison of the language versions. The company has joined the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA) to promote ethical standards and combat misinformation in media.
Chris Ripley, President and CEO of Sinclair, highlighted the transformative potential of generative AI in media and the company's dedication to ethical AI implementation, stating, "At Sinclair, we take this responsibility seriously, which is why we have chosen to voluntarily and proactively join the leading organizations dedicated to promoting responsible practices."
Sinclair has also established the Sinclair AI Forum (SAIF), an internal workgroup designed to oversee AI governance, compliance, and strategic guidance within the company.
The move by Sinclair reflects an industry trend towards utilizing AI to enhance content accessibility.
This initiative is based on a press release statement from Sinclair, Inc.
InvestingPro Insights
As Sinclair, Inc. (NASDAQ: SBGI) ventures into new territories with generative AI, the company's financial health and strategic moves remain a key focus for investors. According to real-time data from InvestingPro, Sinclair currently has a market capitalization of $788.03 million. Despite facing a challenging period with a negative P/E ratio of -3.6 for the last twelve months as of Q4 2023, the company has shown resilience with a notable price uptick of 29.53% over the last six months.
InvestingPro Tips highlight that management has been actively buying back shares, a sign of confidence in the company's future. Additionally, the valuation implies a strong free cash flow yield, which could be attractive to value-oriented investors. Sinclair's commitment to returning value to shareholders is further evidenced by its significant dividend yield of 8.02%, which has been maintained for 15 consecutive years.
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