NEW YORK - Nike (NYSE:NKE) has emerged as the most-listed clothing brand on resale platforms, with over 1.1 million items available on eBay (NASDAQ:EBAY) and Depop, excluding footwear. The sportswear giant leads the pack in a recent study that analyzed listings of 100 top brands on these popular online marketplaces.
Following Nike, Ralph Lauren (NYSE:RL) holds the second spot with nearly 1.03 million listings, predominantly on eBay, where it has more clothing items listed than any other brand. Levi's (NYSE:LEVI) comes in third with over 646,000 listings, showing a stronger presence on eBay compared to Depop.
Zara and Victoria's Secret complete the top five, with Zara being the favorite among Generation Z on Depop and Victoria's Secret showing a notable decline in popularity among younger consumers on the same platform.
The study, conducted by T-shirt brand Chummy Tees, offers a glimpse into the resale trends and consumer preferences in 2024. It highlights the differences in brand popularity between eBay and Depop, reflecting the fragmented nature of the resale market and the varied tastes of its users.
Adidas (OTC:ADDYY), J. Crew, Topshop, H&M (ST:HMb), and Free People are also among the top ten most-listed brands, with Gucci standing out as the most-listed luxury label at 21st overall.
Josh Neuman, Founder of Chummy Tees, commented on the findings, noting the insights provided into the labels that dominate online resale during a time when side hustles become increasingly common in response to rising living costs.
The data underscores the shifting landscape of online resale, where mainstream and luxury brands alike vie for consumers' attention across different platforms, each with its own demographic and stylistic preferences.
This article is based on a press release statement, summarizing the key findings without endorsing any claims.
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