Yahoo! Inc. (NASDAQ:YHOO) has announced the launch of Yahoo View, a new TV-watching website that will feature free content from Hulu. The site will enable users to watch episodes of their favorite TV shows. Additionally, it will also enable them to view clips, recaps and Tumbler content. In fact, Yahoo View is right now one of the only platforms to offer free access to Hulu’s TV shows and movies.
The Partnership in Details
Yahoo has been a distribution partner for Hulu’s content for years. Both the companies were in talks about this particular deal for the last six months.
We note that Yahoo now enjoys the status of a “preferred partner” and not an “exclusive distribution partner,” which means that one can have access to Hulu’s content on other platforms as well such as Comcast (NASDAQ:CMCSA) and on websites that contain the Hulu player namely, New York Magazine, EW, People.com and others.
Yahoo View Attractions
Latest Five Episodes: Users will be able to view the last five episodes of their favorite programs after a period of eight days from the original broadcast date.
Variety: Yahoo View will offer a variety of programs such as TV shows, movies, anime, Korean drama, Latino and British content, clips and interviews of celebrities.
Tumbler Integration: Yahoo View has been integrated with Tumblr (Yahoo’s own blogging platform), through which TV fans will be able to blog and reblog their favorite clips, GIFs or photos. Additionally, users will be able to switch to Tumblr in the middle of watching their favorite shows.
Picture-in-Picture: This feature enables users to simultaneously surf Tumblr while watching their favorite programs on Yahoo View.
Our Take
Yahoo View is in line with CEO Marissa Mayer’s MAVENS strategy, which focuses on building Yahoo’s capabilities in mobile, video, native and social experiences to drive traffic and thereby, revenues.
Advertisements displayed on the network will bring in revenues, either through the Hulu player or on the Yahoo View website, which will be shared as per standard revenue sharing arrangements in the industry.
Yahoo will roll in the free offer after a few weeks so as to monetize its strong base of nearly 12 million paid subscribers.
Currently, Yahoo View is only available for the desktop. The company intends to make the services available for Android and iOS platforms in the near future.
Zacks Rank
At present, Yahoo has a Zacks Rank #3 (Hold).
Some better-ranked stocks in the broader technology space are Facebook, Inc. (NASDAQ:FB) , and Web.com Group, Inc. (NASDAQ:WEB) , both sporting a Zacks Rank #1 (Strong Buy) and Blucora, Inc. (NASDAQ:BCOR) carrying a Zacks Rank #2 (Buy).
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