Wal-Mart Set To Take The Shine Off Amazon's Prime Day Sale

Wal-Mart Stores, Inc. (NYSE:WMT) is reportedly gearing up for its massive sale offering on all online orders, just a day ahead of Amazon.com, Inc. 's (NASDAQ:AMZN) second Prime Day celebrations. On this day, Amazon expects to sell more products than on Black Friday, which traditionally has been the top retail sales day in the United States.

Wal-Mart is not only offering massive discounts on online shopping but also free shipping on all online orders for five days beginning Jul 11. The retail giant also recently launched a 30-day free trial of ShippingPass, its unlimited 2-day shipping program, which costs $49 per year. Further, Wal-Mart will offer discounts on everything from televisions and clothes to furniture this week, as it is aiming to grab a share from Amazon’s Prime Day and attract new shoppers to its online platform. Meanwhile, Amazon’s Prime Day sale will only be for Prime Members, who pay $99 a year for the service. As a result, they will receive free two-day shipping and access to video streaming and music.

The sale is a part of Wal-Mart's broader strategy to strengthen its e-commerce business at a time when its online sales growth is slowing down. Sales through the company's website and mobile app increased 7% in the last reported quarter compared with 17% a year earlier, per reports.

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Some of the Wal-Mart deals in electronics include a 55-inch Samsung (KS:005930) 4K Ultra HDTV for $598, down from a claimed $1,199, a 32-inch Proscan HDTV for $100, a Lenovo Flex i5 laptop for less than $400, an Apple (NASDAQ:AAPL) iPhone 5S 16GB Straight Talk prepaid smartphone for $149, an Apple TV 32 or 64GB, an Xbox One Console 500GB Gears of War bundle with a bonus wireless controller and Minecraft for $279.

As two of the country’s biggest retailers battle it out to gain a bigger share of the market, customers will look forward to grab some of the best deals.

Wal-Mart currently holds a Zacks Rank #2 (Buy).

Other Stocks to Consider

Investors may also consider stocks from the broader retail market including Burlington Stores, Inc. (NYSE:BURL) and Dollar General Corporation (NYSE:DG) . Both of them hold a Zacks Rank #2.