Tableau Software (DATA) Stock Rises On "Buy" Rating

Shares of the data analyzing and visualizing company, Tableau Software Inc. (NYSE:DATA) , jumped 2% in Tuesday trading after financial firm BTIG gave the company a “Buy” rating.

Analyst Edward Parker sees the essential role that the data software company will play in the data and cloud infrastructure business, especially in Tableau's data discovery analytics.

“Data analytics continues to be an area of massive untapped value creation, but the market for data discovery tools is becoming increasingly competitive and could be increasingly subject to pricing pressure,” Parker said.

Besides the appealing core service from the company, Parker also credited the "Buy" rating to “the better business execution under the new leadership and conservative sales growth.”

On April 6, 2017, the Seattle-based company launched a new subscription-based pricing plan to accommodate its users. The initial expense is lowered significantly through the new pricing model, which gives organizations of all sizes the “predictability and flexibility” to budget and plan.

"Many customers have told us they prefer to purchase software through a subscription model to more easily access the products they want, reduce upfront expenses and increase flexibility," said Tableau’s President and CEO Adam Selipsky.

The company is scheduled to release its 2017 first quarter financial results on Wednesday, May 3, 2017. Until then, investors should keep an eye on the stock for competition and pricing pressure.

Tableau is up 2.51% to $52.35 per share in afternoon trading.

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