OUTFRONT Media Launches Campaign With Florida's Space Coast

OUTFRONT Media Inc. (NYSE:OUT) recently announced that its in-house creative studio — OUTFRONT Studios — has designed a campaign for the Florida's Space Coast Office of Tourism, using one of the largest 3D displays in an out-of-home (OOH) campaign.

OUTFRONT Studios have designed three creatives to display three popular tourist attractions — Cocoa Beach, Port Canaveral and Signature Rocket Launches. As the billboard spins, each of these are exhibited in every seven seconds. Notably, the company’s trivision billboards were used to display Florida's Space Coast's diverse assets.

Furthermore, the company has installed a 30-foot tall 3D rocket embellishment in front of the trivision that will be easily visible to Orlando travelers commuting east on Interstate 4. OUTFRONT Studios levers on an innovative network to deliver engaging campaigns across the United States. In fact, it aims to produce original designs for use on its OOH network.

Per management of Florida's Space Coast, “By partnering with OUTFRONT on this one-of-its-kind billboard, we were able to build a landmark and inspire passerbys to discover our local destinations."

In fact, trivision is a dated advertising medium — impactful designs are not effective on trivisions — that it is overshadowed by better options like digital OOH. Nonetheless, the company has been able to successfully portray Florida's Space Coast attractions.

OOH advertising is growing at a rapid pace with the market share continuously improving compared with other forms of media due to its cost-effectiveness and ability to efficiently reach target audiences.

Hence, the company is banking on this trend and modernizing its assets to provide a unique technology platform to advertisers.

Shares of OUTFRONT Media have outperformed the industry it belongs to, in the past three months. During this period, shares of this Zacks Rank #2 (Buy) company have rallied 3.6%, as against the industry’s loss of 2.2%. Moreover, the stock has seen the Zacks Consensus Estimate for current-year funds from operations (FFO) per share being revised upward by nearly 2% in a month’s time.

Other Stocks to Consider

Similarly-ranked stocks from the same space are Cousins Properties Incorporated (NYSE:CUZ) , PS Business Parks, Inc. (NYSE:PSB) and Boston Properties, Inc. (NYSE:BXP) . You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Cousins Properties’ FFO per share estimates for 2018 has been revised marginally upward to 62 cents in 30 days’ time.

PS Business Parks’ Zacks Consensus Estimate for 2018 FFO per share has been revised marginally upward to $6.42 in the last month. Its shares have returned 16.8% over the past six months.

Boston Properties’ FFO per share estimates for 2018 has been revised marginally upward to $6.38 in 30 days’ time. Its shares have gained 5.2% in the last six months.

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