Nasdaq: New Tool To Boost Communication With Shareholders

The Corporate Solutions business of Nasdaq, Inc. (NASDAQ:NDAQ) recently launched a new solution for communications and marketing professionals. This solution, Nasdaq Influencers, will enable these professionals to find and interact with the most pertinent thought leaders in their industry.

This apart, the new solution will allow the professionals to uncover new opportunities. This will, in turn, help them share their views and information, perceptions and recommendations. Further, brand identity and awareness can be improved through this newly introduced solution.

The latest solution will help users to instantly detect relevant influencers, who can assist in driving action within the target market. In addition, the detailed profiles of each influencer, along with their content across online channels, can be seen by users. This has been made possible through strategic tie-ups with leading social media tracking tools like Traackr, Trendspottr, and Sysmos. Moreover, the technology will help to discover emerging, trending content and boost audience targeting through influencers alongside offering other benefits.

With the help of a proprietary algorithm, Nasdaq Influencers will be able to assess the reach, resonance and relevance offered to the professionals.

Nasdaq is in the process of establishing an integrated view of key constituencies for the C-Suite. The company has been improving the intelligence it offers and accelerating the way it helps other companies to interact with their stakeholders. Nasdaq Influencers has been developed in sync with this strategy.

The latest offering is integrated with the existing GlobeNewswire service. This combination will provide the clients a powerful set of tools to form relationships and distribute their news.

Zacks Rank and Stocks to Consider

Currently, Nasdaq carries a Zacks Rank #3 (Hold). Some better-ranked stocks from the broader finance sector are Bats Global Markets (NYSE:BATS) , Universal American Corp (NYSE:UAM) and Manulife Financial Corporation (NYSE:MFC) . While Universal American sports a Zacks Rank #1 (Strong Buy), both Manulife Financial and Bats Global Markets hold a Zacks Rank #2 (Buy).