Keywords Studios Plc (LON:KWS) has taken a step into the games analytics market with the acquisition of Yokozuna Data (YD) for $1.5m. This follows the recent engineering acquisition of Snowed In (for C$4.5m) and the establishment of Keywords Ventures. We do not expect these developments to have a material effect on our forecasts in the near term, but they do highlight the company’s investment in building higher value-added, IP-based business lines. Given Keyword’s strong coverage of the gaming supply chain, we believe the business is well placed to gain leverage from these investments.
YD adds analytics capability
Keywords has made its long-mooted entry into games analytics with the acquisition of YD. Over the past three years YD has developed a range of self-learning, predictive analytic models drawing on AI and machine-learning technologies to improve the monetization and the user experience of games. It does this through analyzing large quantities of data and delivering real-time predictions to help developers reduce player attrition, maximize conversion, increase average spend and enhance the overall gaming experience. The business is pre-revenue but on the cusp of commercial roll-out. Keywords is paying $1.5m cash to buy the business from Silicon Studio Corp, a Japanese games and middleware developer, which will collaborate with Keywords for commercialization in the Japanese market and retain rights to deploy the technology outside of the games industry.
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