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Now That Tesla Is Deep In Bear Territory, Is It A Buy?

Published 03/10/2020, 11:32 AM
Updated 09/02/2020, 02:05 AM

Investors who've been waiting eagerly to jump in and buy Tesla (NASDAQ:TSLA) on the first major dip after its massive rally this year, could be facing a difficult dilemma right now.

The electric carmaker is plummeting in the current market crash, falling more than 13% yesterday. That plunge has pushed Tesla deep into bear territory, with the stock now trading 37% from its record high, at $608.

Tesla Weekly Price Chart

But Tesla’s long-term shareholders don't have too much to complain about. Despite the sharp correction, after rallying about 280% in the past six months, the stock had risen to about $968 in early February, just before the broader meltdown hit the markets amid the intensifying coronavirus risks. Even after the current slump, the shares are still outperforming every single stock in the S&P 500 with its 167% gains in the past six months.

However, with markets now rapidly unraveling, Tesla lovers may find it hard to resist the urge to buy this top-performing stock on the dip. But we advise caution: this move to the downside has more room to run and there are many risks lurking for the carmaker in this fast changing macro environment.

The U.S. and Europe face the “distinct possibility” of a technical recession in the first half of 2020 as the coronavirus outbreak dampens both demand and supply, driving investors to safe havens, according to Pimco’s Joachim Fels.

“The worst for the economy is still to come over the next several months,” Fels, global chief economic adviser at Pacific Investment Management Co., wrote in a note to clients, which also cited concerns including a slump in China’s manufacturing and a weaker market for travel-related services.

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Tesla’s Growth Under Threat

Bulls rallied behind Tesla this year, when founder and CEO Elon Musk, after years of over-promising and under-delivering, successfully turned a corner. The company beat analysts’ revenue estimates for 4Q and accelerated the introduction of the new Model Y crossover.

As well, the completion of its Shanghai factory and the company's success in exceeding its ambitious goal of selling 360,000 vehicles for the year also offered a powerful signal that Tesla could rapidly become a meaningful industry player if it continues to meet its targets.

But that upbeat scenario is now under serious threat from the impact of the deadly virus in China and globally, which is disrupting supply lines and increasing the risk of a recession. The slowdown in China is a major challenge for Tesla in particular because a significant proportion of the company’s growth trajectory is dependent on that country,  one of the major global markets for electric cars.

Car sales in China saw the biggest monthly plunge on record in February as fear of the virus kept shoppers away. Receipts fell 80% last month, according to preliminary numbers from the China Passenger Car Association released last week.

On the demand side, it’s not clear how customers will make their choices about buying a new car when the cost of fuel is falling sharply. Historically, when crude oil and gas prices decline, electric vehicle sales — and solar installations — slow down, according to a report carried by CNBC. Tesla aims to sell 500,000 vehicles this year. This target may now prove hard to meet, some analysts say.

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“Supply chain issues in China remain a lingering worry,” Wedbush Securities’ Dan Ives wrote, in a note to investors on Monday. “Given the demand overhang from the coronavirus outbreak in China as well as Europe we believe that 1Q unit demand levels will be difficult to hit for Tesla and is a dynamic currently being factored by the Street.”

Electric vehicle sales have been weakening over the past several quarters in China as the government rolls back subsidies on alternative energy vehicles. A slowing car market in China, the elimination of U.S. tax credits for Tesla buyers and the risk of Musk falling short again on his promises are some of the major obstacles that make the stock’s future path uncertain.

Investors should also note that even before the current sell-off, many analysts were warning about the bubble in Tesla’s stock, pointing to the stock’s highly speculative valuation. Analysts on average have a price target of about $500 for Tesla for the next 12 months.

Bottom Line

There is little doubt that Tesla is back on track after ramping up its production and building a factory in China that could prove a game-changer for the company’s long-term profitability.

But the automaker has never before gone through a recession that could trigger a sharp contraction in demand for new cars. Given these uncertainties, we still find it risky to buy Tesla shares in the middle of this massive sell-off.

Latest comments

Clickbait. How to block this dude?
Yes but it’s the most bad *****car on the road. We have two. And I’ve had every high-end German car maker there is. Saving the planet is just a happy bonus!
No it is not it is an unaffordable car period
Oil price went down, gasoline is cheaper, demanding for electrical car will be less
But the automaker has never before gone through a recession that could trigger a sharp contraction in demand for new cars.Tesla was bailed out in 08 cause it went bankrupt
Deep in bear territory? Ahahah
hi
Before i read this article, i have to comment on the title. TSLA is NOT in a bear market! Good grief, it moved from 300 to 1000 and is still at 500+ now. Unbelievable! I have no position in TSLA, but just couldnt believe the article title was so dumb.
Yes you can buy TSLA when it hits 400 again, just wait
Agree, the market has no accounted for already disrupted supply chains. Better to go with food exports, and very likely there are short opportunities on pharma.
gold and Cruid oil prices are going down sharply should i buy / sell or wait market recovers from virus thregth what about both the stocks in near future
Nonsense.. If your long in tesla its a great time buy. Dollar cost average in. No one can time the a bear market for targeted intervening 10% gains here and there.. Its foolish esp if time horizon is 5+ years AND you are buying at set intervals.. that takes all the emotion out of trading setting you up for huge gains. Telsa is going to be offering its own extremely low and targeted insurance with all that driving data its collecting and will be included with future Telsa Vehicles. That alone will bank all future innovations. Get out of the weeds people. All this penny saving analysis will leave you wondering why you didnt get in when TSLA soars past $2000 within 5 years.. This is my public pay it forward message :). No not a fanboy.. Just a keep it simple approach..
No
You failed to mention if oil prices stay low that will turn away people from ev! Gas is $1.88 a gallon! Why buy electric if gas is cheap!
Well you did acording toCNBC
Because you care about the environment mate
in the EU there is a new green deal, and you forgot to mention also that Tesla is not only a car story, it has battery tech and solar panel! Plus Tesla is not in MENA region yet!!
time war
No, the company is not even profitable. How will it survive a crisis? It's a bubble, a hoax
Why do people buy garbage?
Overly expensive cars that run on... COAL.     Why are people hyped on this?    Every other auto manufacturer will make 10-100x more EV cars than tesla
No no no. Not before 200
Same thing you can day about all major stocks like Apple stock due to corona issue is not sollved but you csn buy and sell by the end of the day
"Bear territory"??? Tesla still is in 'FanboyLand'!  "...we believe that 1Q unit demand levels will be difficult to hit for Tesla and is a dynamic currently being factored by the Street.” No it isn't! Tesla jumped from $177 to $420 on a stoned tweet that was actually fraud! Then it shot from $420 to 968 because Musk promised over 500K sold cars (EASILY). It is already cristal clear that that target will not be met. At least to me! And it should be the case for you too on 29th of april. So where does Tesla belong when it is back to selling less than 360k cars? Even if we deny all fundamentals and use this stupid comparison Tesla is still ridiculously overvalued.
What is condition about tesla now we should buy or not?
I Wouldnt buy tsla stock or vehicle even with your money.
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