Hhgregg Launches "Make It A Doorbuster" Deal For Shoppers

Retailers are all set to capitalize on the rising shopping spree of the customers during the upcoming holiday season. Appliances and electronics retailer hhgregg Inc. (NYSE:HGG) is no exception to this trend. With Thanksgiving and Black Friday this week, the retailer has left behind no measures to attract customers and increase footfalls at its stores.

In addition to the already existing 40% discount which is a part of its ‘Black Friday Saving’ program, hhgregg has announced a ‘Make it a Doorbuster’ deal. ‘Make it a Doorbuster’ allows customers an additional 15% off on items priced $299 and above. The deal is to commence on Wednesday, Nov 23 and can be available in stores as well as online. It will last for four days until Nov 26.

hhgregg stores are scheduled to remain closed on the Thanksgiving day. However, the customers can shop online at the official website of the company.

Apart from providing discounts hhgregg is also striving to entice customers by offering Vizio’s competitively priced TVs, home theatre displays and soundbars at all 220 retail stores and at hhgregg.com from Oct 21. The Indianapolis, IN-based retailer is gearing up for the holiday season by stacking up on a wide range of assortments to provide an enriching shopping experience to its customers.

The holiday season is the period when retailers are well on their toes, flooding the markets with offers and promotions. Retailers like hhgregg, Best Buy Inc. (NYSE:BBY) , Macy’s Inc. (NYSE:M) intend to lure customers with early-hour store openings, huge discounts, promotional strategies along with free shipping on online purchases.

Since the season accounts for a sizeable chunk of yearly revenues and profits, retailers grab every opportunity to drive footfall. Meanwhile, Amazon.com Inc. (NASDAQ:AMZN) has started its Black Friday Early Countdown Deals Week, which features lightning deals for its prime members.

Zacks Rank

hhgregg currently carries a Zacks Rank #4 (Sell).

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