Its official, Google (NASDAQ:GOOGL) has now entered the mobile device market launching its new slick Android phone – The Pixel. With Samsung (KS:005930) voluntarily exploding themselves off its own perch, the timing for Google has been exquisite. For the past 5 years, Google has co-operated with Nexus and HTC in creating and designing phones, now they have boldly gone solo. The mobile market has been quite saturated of late with a host of new companies launching their own personal devices, squeezing profit margin even slimmer.
With Apple (NASDAQ:AAPL) products lacking creativity and innovation, the market is seeking a new thrill and I believe Google has got it right this time. They have included their new Daydream View: delivering a greater virtual reality experience at a reasonable price and has perfected their Google Assistant. With the busy Christmas season looming, market sales for the Pixel could go through the roof. This is exciting news for Google investors as shares has already jumped over 2.36%, reacting positively to market reviews.
In Feb 2016 Google has taken over Apple as is one of the world’s most valuable brands, their company portfolio has been growing year by year. Last year alone the internet giant’s revenues has reached over $70billion. Google CEO Sundar Picahi said “The strength of the quarter is about mobile.” So we wonder how far will the Pixel send Google shares?
Google next quarterly earnings announcement is on 27th Oct 2016.