Hasbro Launches Mouth Piece Challenge Game, Speak Out

Hasbro, Inc. (NASDAQ:HAS) , the worldwide leader in children's and family leisure time and entertainment products and services, is about to introduce a game called “Speak Out”. The game is unique in the sense that it challenges players to speak inane things while wearing a mouthpiece.

The Internet has been flooded with mouth piece challenge videos lately. The company developed this game following the success of the game “Pie Face”, which it had introduced last year. The object of the game, primarily meant for kids aged five years and above, was simple - players should not get pied!. Speak Out is targeted for a more mature audience aged 16 and above.

The game kit contains five mouth pieces, 200 double sided Content Cards, and a one-minute sand-timer and is priced at $19.99. It will be available at all major retail stores across U.S., U.K., and Canada, France, Germany, and Spain.

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The company is leaving no stone unturned for the promotion of this new gaming product.

The digital gaming market has strong growth prospects. Consequently, the company is ramping up its digital gaming efforts. In 2013, the company added new resources to Hasbro with the acquisition of Backflip Studios, a mobile game developer. Backflip intends to focus on its existing product lines as well as launch new games, including those based on Hasbro brands. The company also entered into agreements with Electronic Arts Inc. (NASDAQ:EA) , Activision, DeNA and GameLoft. These agreements provide Hasbro an opportunity to establish its presence in the digital gaming/casual entertainment category. The company now has tremendous expertise in producing animation at a minimal cost.

Hasbro currently has a Zacks Rank #2 (Buy).

Other Stocks to Consider

Another well-ranked stock in the industry is Mattel, Inc. (NASDAQ:MAT) , carrying a Zacks Rank #2. In the broader consumer discretionary sector, one can consider Intrawest Resorts Holdings, Inc. (NYSE:SNOW) , carrying a Zacks Rank #1 (Strong Buy).