Groupon, Inc. (NASDAQ:GRPN) will be signing a multi-year Enterprise Adoption Agreement (EAA) with Splunk Inc. (NASDAQ:SPLK) . The company will be leveraging Splunk’s offerings to obtain real-time insights pertaining to operations, thereby enhancing its own platform.
Groupon will primarily be working with Splunk Enterprise and Splunk Enterprise Security divisions and will have access to information about the latter’s IT operations, security, compliance, application delivery, development and business analytics.
Groupon has been working with Splunk’s technologies for the past five years. The company has deployed Splunk Enterprise solutions to meet its diverse requirements such as gauging infrastructure and application performance apart and getting insights about the orders placed and the use of mobile devices. This apart, Splunk has also been helping Groupon to get deeper insights into customers’ behavior and merchant performance.
We believe that this extended collaboration is an important step for Groupon as it evolves to become a marketplace from a daily deal provider. Real-time insights will prove to be critical in enhancing its local business, which remains its strength.
As the company itself puts it “Splunk is a transformative technology that helps ensure our users experience exceptionally high-performing and secure services across all Groupon channels. Splunk solutions give us real-time insights about customer usage, behaviors and preferences so we can constantly improve our user experience.”
Groupon carries a Zacks Rank #3 (Hold). A couple of better-ranked stocks in the sector include Internap Corporation (NASDAQ:INAP) and Castlight Health, Inc. (NYSE:CSLT) , each carrying a Zacks Rank #2 (Buy).
INTERNAP NETWRK (INAP): Free Stock Analysis Report
GROUPON INC (GRPN): Free Stock Analysis Report
SPLUNK INC (SPLK): Free Stock Analysis Report
CASTLIGHT HLTH (CSLT): Free Stock Analysis Report
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