Google Launches Chrome Enterprise Bundle, Citrix Support

Alphabet Inc.’s (NASDAQ:GOOGL) Google is trying to make its Chrome browser as popular with enterprise users as it is with individual users.

Yesterday, the company rolled out a new ‘Chrome Enterprise Bundle’ aimed at making deployment and management of the browser easier for IT administrators.

The bundle encompasses a single installer for the Chrome Browser, the Chrome Legacy Browser Support (LBS) extension to run ActiveX widget and administrative policy templates. The idea is to give enterprises, tools for large-scale deployment of the Chrome browser.

With the LBS extension users can switch between Chrome and Microsoft’s (NASDAQ:MSFT) Internet Explorer. If an user while using Chrome clicks on an URL that requires a legacy browser to open, the LBS will automatically open the URL in that legacy browser. Typing Chrome supported URL brings the user back to the browser.

Google has also started offering paid enterprise support agreements for Chrome. There is also support for popular software-as-a-service (SAAS) apps like Office365, Salesforce (NYSE:CRM) , SAP Fiori, Workday, and Uber Conference. The company also added support for Citrix’s (NASDAQ:CTXS) XenApp and Windows Server with Terminal services on Chrome.

Alphabet Inc. Net Income (TTM)

Our Take

We believe that by bringing in such notable updates to Chrome, Google is trying to give enterprises a reason to switch from Internet Explorer to Chrome and give itself a leg up on Microsoft. The move indicates Google’s continuous efforts to adapt and change on the strength of its technological prowess.

Since it generates significant cash from operations and also holds a huge cash balance, it has the flexibility to pursue growth in any area that exhibits true potential. It is this financial muscle that enables Google to launch products and services for multiple industries.

We believe Alphabet’s continuous focus on innovation and its technological prowess are contributing significantly toward driving up its shares. The stock has rallied 24.9% compared with the Zacks Internet-Services industry’s gain of 21.5% on a year-to-date basis.

Alphabet currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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