Dr Pepper Snapple To Launch Summer Special Flavored Teas

Just in time for summer, Dr Pepper Snapple Group Inc. (NYSE:DPS) has launched three new flavors of tea to celebrate National Iced Tea Day.

The beverage company has launched a new black tea called, Oh Say Can You TEA in strawberry flavor and with a hint of mint. This limited period product will be available through Jul 4 and will be supported by social, digital and traditional media promotions.

Dr Pepper is also introducing two new seasonal tea flavors later this summer, Red Fruit and Blue Fruit. The Red Fruit flavor will comprise pomegranate, cherry and raspberry. The Blue Fruit tea flavor will include blueberry and blackberry.

Both the products would be supported by marketing campaigns amid the hype surrounding the 2016 Presidential elections and summer Olympics. While the new flavors will be available in the market in September, the company will be offering these at major political events.

Dr Pepper regularly develops brand extensions of innovative products to meet evolving consumer trends. In 2016, Dr Pepper will invest in relevant product and packaging innovation across the priority brands, strengthen the route-to-market, and improve marketing return on investment capabilities.

In order to drive sales in 2016, the company is carrying out aggressive marketing programs and strong activation in stores. Its marketing plans include increasing distribution and availability of key brands with added focus on high-margin channels like convenience and on premise; expanding single-serve availability and re-deploying cold drink equipment assets across its DSD (Direct Store Delivery) footprint.

Zacks Rank and Stocks to Consider

Dr Pepper has a Zacks Rank #3 (Hold).

Some better-ranked stocks in the beverage sector include Primo Water Corporation (NASDAQ:PRMW) , Molson Coors Brewing Company (NYSE:TAP) and Diageo (LON:DGE) plc (NYSE:DEO) . Primo Water and Molson Coors sport a Zacks Rank #1 (Strong Buy), whereas Diageo holds a Zacks Rank #2 (Buy).


MOLSON COORS-B (TAP): Free Stock Analysis Report

DIAGEO PLC-ADR (DEO): Free Stock Analysis Report

DR PEPPER SNAPL (DPS): Free Stock Analysis Report

PRIMO WATER CP (PRMW): Free Stock Analysis Report

Original post

Zacks Investment Research