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Does The 30% Plunge In Macy's Stock Make It A Buy?

Published 02/22/2022, 09:29 AM
Updated 09/02/2020, 02:05 AM

Shares of department store chain Macy’s (NYSE:M) have been trending lower since November of last year. The stock is down more than 30% since reaching a 52-week high on Nov. 18, hurt by investors’ tendency to exit from riskier assets as the Federal Reserve moves to hike interest rates.

M Weekly TTM

However, the sharp decline presents a buying opportunity. This New York City-based retail giant is well on track in turning around its business even as the environment for retail spending remains robust.

US consumer spending has been showing a strong uptrend in recent months. Retail sales figures for January rose 3.8%, surging by the most in 10 months, according to Commerce Department figures released last week. The advance was nearly double the median estimate of 2%.

The retailer, which also owns Bloomingdale’s and beauty store chain Bluemercury, surpassed analysts' estimates for sales and profit for the holiday quarter in its latest earnings report, released Tuesday morning, ahead of the US session open.

Net income for the quarter that ended Jan. 29 rose to $742 million, or $2.44 a share, from $160 million, or $0.50 per share, from the same period a year ago. Revenue surged 22% to $8.67 billion, beating expectations for $8.47 billion.

Same-store sales, on an owned-plus-licensed basis, rose 27.8% year over year. Analysts were looking for same-store sales growth of 24.25%, according to Refinitiv.

Macy’s CEO Jeff Gennette said in the earnings release:

“Our results in the fourth quarter delivered a strong end to a solid year. I am proud that Macy’s, Inc. outperformed expectations on both the top and bottom lines every quarter in 2021, despite COVID-19 related disruptions, supply chain issues, labor shortages and elevated inflation.”

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Depressed Stock Valuation, 90% Upside

Some analysts had already turned quite bullish on the store’s future outlook, even ahead of today's Q4 and FY 2021 results. The retailer's future outlook has been buoyed by the release, even as the company’s turnaround is gaining traction, with Macy's e-commerce unit providing more upside potential.

M Fair Value

Source: InvestingPro

Based on InvestingPro analytics, Macy’s stock, which closed at $25.70 ahead of the US holiday weekend, has 26.1% upside potential based on its fair value metrics.

Evercore ISI, in a note last week, said it sees a 90% upside potential in Macy’s stock, as the chain takes advantage of several opportunities. The note said:

“Not only do we see the opportunity for Macy’s to more aggressively leverage its core assets (real estate, web traffic) to create significant incremental equity value from the current depressed valuation, we are observing a culture and strategy shift that is embracing a more data-driven, disciplined approach to managing all aspects of the business (stores, inventory, marketing, promotions, costs, etc.).

In addition, the note said, the company has attracted a young customer base during the pandemic that may continue to benefit its sales:

“Macy’s captured a lot of new younger customers during the pandemic, and is also just now seeing the return of its core older customer.”

Cowen, in a note last week, named Macy’s its top pick, saying the stock’s valuation is extremely attractive.

“Our top pick is M given greater upside potential on category strength, merch margins, and digital innovation.”

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Macy’s aggressive e-commerce strategy is emerging as one of the biggest drivers of future growth. M is in the process of launching a digital marketplace set to begin in the second half of this year, aiming to expand its product assortment and highlight third-party merchants. The move is part of the company’s goal to generate $10 billion in sales by 2023.

Macy’s latest earnings showed the store’s e-commerce momentum remains strong. Its digital sales rose 12% when compared with the same period a year ago and 36% versus the fourth quarter of 2019.

Bottom Line

Macy’s earnings strength, combined with its e-commerce success, suggests that the store’s turnaround strategy remains on solid footing and its stock presents a good buying opportunity after the recent pullback.

Latest comments

target 12$
what are the technical?
Thnks
that makes it a good bye
Great Once, Thanks for the article 💯
Market is crashing and crashing who is buying any dip ?
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