DICK'S Sporting Goods Inc. (NYSE:DKS) is progressing with the expansion of its All-American Sports Center store model, first launched in Jul 2015, which accommodates both its namesake and Field & Stream stores under the same roof. Yesterday, the company announced the opening of another All-American Sports Center in Virginia.
Slated to open doors on Aug 26, this new store will be located at Greenbrier Square (NYSE:SQ) in Chesapeake, VA. The grand opening celebrations for the store will continue for three days, through the weekend.
The new store will offer customers the convenience to shop for all DICK’s Sporting and Field & Stream products at one location, thereby enhancing their shopping experience. Additionally, this outlet will offer an all-new and enhanced array of footwear. This includes casual footwear as well as shoes meant for sports performance.
In order to attract customers to its new store during the celebration period, the company has announced a range of lucrative giveaways, including a chance to open the DICK’s Sporting Gift Locker or the Field & Stream Locked and Loaded Prize Safe. Also, customers walking into the store during the weekend will receive free mystery gift cards and other premium items.
Additionally, several special guests are invited to make in-store appearances throughout the weekend to cheer customers.
We believe that this full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. DICK’s Sporting has been gaining from the expansion of its omni-channel network, and powerful marketing and merchandising strategies. Also, the company’s customer-oriented strategies and healthy financial status bode well, as evident from its constant shareholder-friendly moves.
DICK's Sporting currently carries a Zacks Rank #3 (Hold). The stock was up 0.4%, closing at $53.72 on Aug 8.
Stock to Consider
Better-ranked stocks in the same industry include Barnes & Noble, Inc. (NYSE:BKS) , Big 5 Sporting Goods Corp. (NASDAQ:BGFV) and Five Below, Inc. (NASDAQ:FIVE) , each carrying a Zacks Rank #2 (Buy).
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