E-Commerce China Dangdang (NYSE: DANG), a leading business-to-consumer e-commerce company in China, announced Thursday that it formed a strategic alliance with Gome Online and launched a B2B2C e-commerce platform in Dangdang's marketplace focusing on electronics and computers products. Gome Online is the online retail of Gome Electrical Appliances Holding Ltd., a leading Chinese electronics retailing brand.
In this joint undertaking, Gome Online will provide electronics, computers, and communication products selection, fulfilment, promotional arrangements and after-sales services to customers. Dangdang will not only make available its e-commerce platform and large customer base but also offer comprehensive supports leveraging on its longstanding technology, sales and marketing experience in the e-commerce industry in China.
"Given the scale and supply chain advantages of Gome Online in electronics and computers products, we are confident that this category expansion with competitively priced goods will greatly improve our customers' shopping experience. This strategic cooperation will bring about a win-win situation for Dangdang and Gome Online," said Ms. Peggy Yu Yu, Dangdang's Executive Chairwoman.