As the leading provider of data erasure software for the enterprise market, Blancco (LON:BLTGB) is well positioned to exploit the growing requirement for secure data erasure. With major investment in sales and support complete and regulatory changes in its favour, Blancco is in a good position to drive adoption of its software via its direct sales and partner channels. The company’s patented technology and numerous certifications create a strong barrier to entry.
Exploiting the market opportunity
Blancco, a pure-play data erasure and diagnostics software company, is working to extend its dominant position in the end-of-life PC/server data erasure market to the mobile and active erasure markets. We estimate that Blancco has only penetrated a small proportion of its addressable market. To accelerate adoption of its software, the company is educating the market on the need for secure data erasure, helped by regulatory requirements moving in Blancco’s favour and high-profile data breaches highlighting the risks of holding data. Blancco is expanding indirect sales channels to complement existing direct sales efforts and developing solutions for emerging technologies that will require secure data erasure.
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