Ascena's Expansion On Track: Opens Two Lane Bryant Stores

In sync with its expansion plans, Ascena Retail Group Inc. (NASDAQ:ASNA) announced that it will open two new Lane Bryant outlets in the states of Florida and Tennessee. These stores located at The Palms at Town & Country in Miami, FL, and The Pinnacle in Bristol, TN, will open doors to customers with a grand event between May 6 and May 8.

The company has announced a host of lucrative offers to attract shoppers to the store. Customers attending the Grand Opening will not only get an opportunity to check the brand’s latest collection, but will also gain access to exciting giveaways and deals.

Buyers who spend $75 or more on the opening day and on the following days will get a free #ImNoAngel keychain, until stocks last. Moreover, shoppers visiting the new store on the weekend following the opening day will get a chance to win one of 25 Lane Bryant Gift Cards worth $25, each day.

Lane Bryant is a wholly owned subsidiary of Ascena that operates about 764 stores in the U.S. as well as online. The brand targets plus-size women aged 30 to 45, and caters to women's special sizes of 14–28.

Ascena has been on a roll in terms of store expansion. Apart from Lane Bryant, the company has also been in full swing with regard to the expansion, relocation and remodeling of its dressbarn stores. With its attractive, unique and reasonably priced product assortments, ranging from sizes 4–24, dressbarn is keen on enhancing its customers’ shopping experience. Ascena currently operates over 830 dressbarn stores in the U.S.

With consistent implementation of its store-expansion strategy, Ascena aims to extend its presence and recognition across communities. As of the end of second-quarter fiscal 2016 and following the acquisition of ANN Inc., Ascena operated over 4,900 stores across the U.S., Canada and Puerto Rico.

Zacks Rank

Ascena currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the same industry are Express Inc. (NYSE:EXPR) , sporting a Zacks Rank #1 (Strong Buy), and Chico's FAS Inc. (NYSE:CHS) and Urban Outfitters Inc. (NASDAQ:URBN) , each carrying a Zacks Rank #2 (Buy).


URBAN OUTFITTER (URBN): Free Stock Analysis Report

CHICOS FAS INC (CHS): Free Stock Analysis Report

EXPRESS INC (EXPR): Free Stock Analysis Report

ASCENA RETAIL (ASNA): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research