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Starbucks Middle East Franchise Attracts Major Investment from Apollo Global

Published 02/08/2024, 11:48 AM
Updated 02/08/2024, 12:00 PM
© Reuters.  Starbucks Middle East Franchise Attracts Major Investment from Apollo Global

Quiver Quantitative - The potential acquisition of a minority stake in the Middle East, North Africa, and Central Asia Starbucks (NASDAQ:SBUX) franchise by Apollo Global Management (NYSE:APO) marks a significant move in the global coffee market. The Starbucks (SBUX) franchise, operated by Kuwait's AlShaya Group, comprises approximately 2,000 outlets across 13 countries, including the Middle East and North Africa, Kazakhstan, and Azerbaijan. This deal, currently under discussion, underscores the strategic importance of this region in the global coffee industry, with the franchise valued between $4 billion and $5 billion in 2022.

The negotiations, involving significant players like Saudi Arabia's sovereign wealth fund, the Public Investment Fund (PIF), indicate a keen interest in the lucrative coffee market of this region. The deal, if successful, could significantly alter the dynamics of Starbucks' operations in these areas, bringing in new investment and potentially expanding the brand's footprint. The AlShaya Group, a dominant player in the region's retail sector with rights to popular Western brands, looks to diversify its investor base through this strategic sale, enhancing its growth potential in a competitive market.

Market Overview: -US private equity firm Apollo in talks to buy minority stake in Starbucks MENA franchise. -Saudi Arabia's PIF remains interested, potentially sparking bidding war. -Deal aims to expand investor base and bolster growth following regional turbulence.

Key Points: -"Project Emerald" targets 30% stake in AlShaya's 2,000-outlet operation across 13 countries. -Starbucks unit valued at $4-5 billion, despite recent challenges in the Middle East. -Move signifies wider trend of Middle Eastern firms seeking strategic partnerships.

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Looking Ahead: -Outcome of negotiations between Apollo and AlShaya, with PIF a potential wild card. -Impact of deal on franchisee's growth strategy and regional brand perception. -Continued interest from international investors in Middle Eastern markets.

This development comes against the backdrop of Starbucks' withdrawal from Russia following the Ukraine conflict, a decision that led AlShaya to close 130 stores in compliance. The geopolitical tensions and their impact on business operations underscore the complex interplay between international politics and global commerce. Starbucks' commitment to growth in its international segment remains strong, despite challenges like the Israel-Hamas conflict, which has affected sales and led to boycott campaigns in the Middle East and the U.S.

The proposed deal between Apollo and AlShaya Group is a testament to the evolving nature of global retail and franchise operations. It reflects the growing trend of Middle Eastern private companies seeking external investors to bolster their market position and navigate the challenges of an increasingly interconnected and politically sensitive global marketplace.

This article was originally published on Quiver Quantitative

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