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Safety Shot partners with Launch 33 for LA market expansion

EditorEmilio Ghigini
Published 03/20/2024, 08:57 AM
© Reuters.

JUPITER, FL - Safety Shot, Inc. (NASDAQ:SHOT), the creator of an innovative alcohol detoxifying beverage, has teamed up with Launch 33 Brands to increase its market presence in Southern California. This collaboration, announced today, will see Safety Shot products introduced into over 250 key retail locations across Los Angeles.

The partnership leverages the extensive network and industry expertise of Launch 33 Brands, a prominent brand building agency and distributor situated in Los Angeles. Dan Courtney, the agency's founder with over 30 years of experience, will spearhead the strategic brand placement initiative.

Josh Wagner, Chief Growth Officer at Safety Shot, expressed excitement about the alliance, highlighting the potential to promote safer drinking habits and broaden the company's reach in this crucial market. He noted that Launch 33 Brands' distribution channels and insights are expected to play a significant role in expanding consumer access to Safety Shot products.

Echoing this sentiment, Dan Courtney conveyed his eagerness to work with a product that embodies both quality and responsible consumption, values that resonate with Launch 33 Brands' mission.

Safety Shot touts itself as the world's first beverage designed to lower blood alcohol content and improve recovery from alcohol consumption. Its formula incorporates all-natural vitamins, minerals, and nootropics aimed at enhancing metabolic pathways for alcohol breakdown, thus aiding in rehydration and recovery.

Available since early December 2023, Safety Shot has established its retail presence through its website and Amazon.com (NASDAQ:AMZN). The company also has plans to roll out business-to-business sales targeting distributors, restaurants, and bars in 2024.

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Safety Shot's forward-looking statements in its communications indicate a strategic focus on expanding its product's reach and impact. However, these statements are subject to inherent risks and uncertainties that could affect actual results and event timings. The company's SEC filings, including its recent Annual Report, outline these potential risks and uncertainties.

This new venture is based on a press release statement from Safety Shot, Inc. and represents a significant step in the company's growth strategy, as it seeks to make a mark in the Los Angeles market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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