SCOTTSDALE, AZ - Safety Shot, Inc. (NASDAQ:SHOT), a wellness and functional beverage company, has announced the appointment of Danielle De Rosa as its new Chief Financial Officer, effective March 1, 2024.
De Rosa brings over 25 years of financial and operational expertise to the role, having previously served as CFO for various companies including VirTra (NASDAQ:VTSI) and Lorts Manufacturing, and as Senior Finance Officer at Common Spirit.
The announcement comes as Safety Shot prepares for the national launch of its flagship product, a patented wellness beverage designed to reduce blood alcohol content and enhance clarity and mood. The product has been available for retail since early December 2023 and is set to expand into business-to-business sales in the first quarter of 2024.
De Rosa's extensive experience in managing financial operations and growth will be instrumental as Safety Shot experiences rapid changes in revenue and operations structure due to the upcoming product launch. CEO Brian John expressed confidence in De Rosa's ability to handle the company's growth trajectory, citing her strategic management of teams and assets in her previous roles.
Markita Russell, who previously held the CFO position, will resume her role as Controller of Safety Shot and SRM Entertainment, a spin-out of the company's former Jupiter Wellness business.
In addition to the CFO appointment, Safety Shot is relocating its corporate headquarters from Jupiter, Florida, to Scottsdale, Arizona. This move aims to bring the company closer to its major production and distribution centers and its executive team.
Safety Shot has also indicated plans to spin off legacy assets from Jupiter Wellness to enhance shareholder value. These strategic decisions are part of the company's efforts to consolidate its position in the functional beverage market.
The information in this article is based on a press release statement from Safety Shot, Inc. Investors should note that forward-looking statements involve risks and uncertainties, and actual results may differ materially. Safety Shot has cautioned that these statements are not guarantees of future performance and that they reflect the company's plans and expectations as of the current date.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.