Get 40% Off
🚨 Volatile Markets? Find Hidden Gems for Serious Outperformance
Find Stocks Now

Pandora jewellery sales top pre-pandemic levels as U.S. shoppers splash out

Published 08/17/2021, 04:35 AM
Updated 08/17/2021, 04:43 AM
© Reuters. FILE PHOTO: Jewels are seen in a Pandora jewellery shop in downtown Rome, Italy, August 7, 2018.  REUTERS/Max Rossi/File Photo

COPENHAGEN (Reuters) - Danish jewellery maker Pandora (OTC:PANDY) said on Tuesday that a strong performance in the United States spurred rapid sales growth in the second quarter but sales in China fell.

Pandora, which aims to strengthen its brand in the world's two biggest economies, said its total comparable sales in April-June jumped 7% compared to the same quarter of 2019 before the pandemic.

In the United States quarterly sales more than doubled from a year earlier and were up 63% compared to 2019 as massive government stimulus and vaccinations against COVID-19 fuelled spending on goods and services.

Pandora said it saw indications that it was gaining more market share in the United States, its biggest market, but cautioned that the high growth would come down in the second half of the year.

"We have dampened the expectations on the U.S. growth versus the first half and then we have raised expectations in Europe when the stores reopen and we are seeing that play out," Chief Executive Alexander Lacik told Reuters in an interview.

Pandora's shares, which have gained around 25% this year, fell around 1% in early trade.

"The questions arise for how long growth in the U.S. operation can offset continued weakness elsewhere, and can Pandora stabilize its European operations to coincide with slower U.S. growth?" Handelsbanken said in a research note.

Sales in China, the world's largest jewellery market, fell 13% in the second quarter compared to 2019.

"It will take time so this is not a quick fix. The first attempt to try to turn this around is going to happen later this year," Lacik said, adding that Pandora would announce further details on its brand repositioning in China at its capital markets day in September.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

Pandora earlier this month raised its full-year sales and profit margin forecasts as fewer stores would have to close due to COVID-19 than initially assumed.

On Tuesday, Pandora also announced a new share buyback programme, the latest European company to repurchase stock in the wake of a strong earnings season.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.