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Nike favored to beat Adidas at World Cup

Published 07/04/2018, 03:37 AM
© Reuters.  Nike favored to beat Adidas at World Cup
  • In a World Cup brimming with upsets, Nike (NYSE:NKE) looks on track to defeat soccer juggernaut and archrival Adidas (OTCQX:ADDYY) in the closely watched jersey sponsorship battle.
  • The swoosh decorates the outfits of Brazil, France and England, the sides in the quarter-finals most favored by betting websites to win the World Cup, plus Croatia.
  • "Certainly any market share that Nike can pick up in a nontraditional U.S. sport can only bode well for the stock price and brand," said Jake Dollarhide, CEO of Longbow Asset Management.
  • Previously: Adidas takes World Cup lead over Nike (May. 31 2018)
  • Now read: Just Do It? Hold Off On Nike


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