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New Super Bowl strategy from Anheuser-Busch InBev

Published 01/26/2018, 10:00 AM
© Reuters.  New Super Bowl strategy from Anheuser-Busch InBev
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  • Anheuser-Busch InBev (BUD +1.1%) plans to water down two of its advertisement during the Super Bowl this year.
  • One spot will highlight an A-B brewery that's been converted to water, while another commercial featuring Matt Damon will encourage consumers to buy a Stella Artois chalice to support a clean water initiative. The company is also equipping a brewery in Colorado to can water as part of its broad water push.
  • Anheuser-Busch also has ads running for Bud Light and Michelob Ultra during the Super Bowl.
  • Last year, A-B bought just one 60-second spot for the big game, opting for an storytelling of the brewer's immigrant founder instead of a comedic water cooler ad.
  • Now read: Insights For Future Wealth Launched - Exclusive Research From Justin Pope


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