Get 40% Off
💰 Buffett reveals a $6.7B stake in Chubb. Copy the full portfolio for FREE with InvestingPro’s Stock Ideas toolCopy Portfolio

Twitter to let users offer content subscriptions in monetization push

Published 04/13/2023, 01:54 PM
Updated 04/13/2023, 08:30 PM
© Reuters. FILE PHOTO: Twitter logo and a photo of Elon Musk are displayed through magnifier in this illustration taken October 27, 2022. REUTERS/Dado Ruvic/Illustration
GOOGL
-
GOOG
-

(Reuters) -Twitter-owner Elon Musk said on Thursday users of the social media platform will be able to offer their followers subscriptions to content, including long-form text and hours-long video.

Users offering the subscription, a feature they can access through the "Monetization" tab in settings, will get all the money subscribers pay apart from the charges platforms such as Android and iOS levy. Twitter will not take a cut for the first 12 months.

"That's 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor)," Musk said in a tweet, adding Twitter will also help promote the creators' work and maximize earnings.

Google (NASDAQ:GOOGL) rejected Musk's claim in an email to Reuters and said it had lowered the service fee for all subscriptions on Google Play to 15% from 30% in 2022.

Musk has been bringing in changes to boost revenue at Twitter after the social media platform saw advertising income drop last year in the run up to his on-again-off-again acquisition that closed in October.

Since taking over, Musk has swiftly moved through a number of product and organizational changes. The company rolled out Twitter-verified blue tick as a paid service and shrunk the employee-base by about 80%.

The social media firm was now "roughly breaking even", Musk said in a Twitter Spaces interview on Wednesday.

Latest comments

great idea. challenges YouTube, tik tok and more money in live streamers hands sounds like 👍
Boring
Desperate move
Who cares?
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.