- Rupert Murdoch is aiming some public pressure at the coffers at Facebook (NASDAQ:FB), saying if the social-networking giant is serious about trusted content, it will open its wallet.
- And that means paying publishers fees like those cable distributors pay for TV channels, says the chairman of News Corp. (NWS, NWSA) and Fox (FOX, FOXA) -- a company which receives those payments from distributors.
- Publishers are adding value to Facebook but "are not being adequately rewarded for those services," Murdoch says.
- The comments come amid anxiety from publishers about Facebook's latest change to its news feed: ranking sources by credibility, reportedly according to user opinion.
- Meanwhile adopting a payment model like pay television's, where distributors pay a set fee per subscriber they reach, would help fulfill Facebook's responsibility to support genuine news.
- “Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists," Murdoch says.
- Now read: Why Facebook's News Feed Revamp Was Right
Original article