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Microsoft announces Ford AR expansion; new retail store coming to London?

Published 09/21/2017, 10:02 AM
© Reuters.  Microsoft announces Ford AR expansion; new retail store coming to London?
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  • Microsoft (NASDAQ:MSFT) announces Ford has expanded testing of Microsoft’s HoloLens headsets to help designers create model vehicles on top of an existing vehicle using augmented reality.
  • AR headsets sell far fewer units than the more consumer-friendly VR headsets but IDC sees the commercial segment as the largest opportunity for augmented reality products. IDC expects commercial shipments to represent over 80% of all AR headset shipments within 5 years.
  • In real estate news, RetailWeek reports that Microsoft plans to open its first store in the UK and Europe. The company is pursuing a building in the popular shopping venue
    Oxford Circus that’s currently occupied by United Colours of Benetton. Microsoft wants to sign a 10-year lease.
  • Previously: Dell EMC (NYSE:EMC), Microsoft announce $1B Air Force contract (Sept. 20)
  • Now read: Microsoft Corporation - Recently Added To The FFJ Portfolio


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