Media and Games Invest SE (NASDAQ:M8G) has seen a significant increase in its market share in the North American mobile in-app advertising sector, according to a recent update. Verve Group, MGI's software platform, has grown its market share for iOS apps' mobile in-app advertising from 13% to 28% as reported in Pixalate's Q3 2023 update. This marks Verve Group's dominance in the Google (NASDAQ:GOOGL) Play Store for the third consecutive quarter.
The company attributes this growth to a combination of innovation, global reach, strong partnerships with leading mobile publishers, and a commitment to transparency and performance. MGI's CEO, Remco Westermann, has particularly emphasized these factors as key drivers behind the company's success.
Verve Group has solidified its position as the leading mobile SSP (advertising supply side platform) on both Google and Apple (NASDAQ:AAPL) App Stores in North America. The company has maintained its dominance among mobile SSPs on the Google Play Store throughout 2023.
MGI operates a profitable ad software platform that matches global advertiser demand with publisher ad supply. The company enhances results through the use of first-party data from its games and is committed to revolutionizing media by offering a comprehensive solution for programmatic advertising.
The announcement of this growth was made by Media and Games Invest SE at 11:40 CET/CEST today. The issuer is solely accountable for the content of the announcement.
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