- Cable giant Liberty Global (LBTYA +0.4%) is making its move into production and distribution, forming Platform One Media to focus on creation of original content.
- The new entity has backing from private equity's TPG.
- It's good timing for the new entity with a "robust" drama market, "and there is a great opportunity in original content," says former Gaumont and DreamWorks exec Katie O'Connell Marsh, who will be leading the effort.
- “We will have the international footprint of a studio, but with a curated, boutique approach, and that’s a combination that’s rare,” O’Connell Marsh says. “We’re not limited by the needs of Liberty Global, not everything will make sense for them, but that does give us a lever to pull.”
- Platform One content will go to third parties as well as to Liberty Global's numerous platforms, including Germany's Unitymedia and the UK's Virgin Media.
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Original article