NEW YORK - Sam Edelman, a prominent brand within the Caleres (NYSE: NYSE:CAL) portfolio, has launched its Spring/Summer 2024 campaign with media personality and entrepreneur Kylie Jenner as the face of the brand. The campaign is a key part of the brand's 20th-anniversary celebrations, which are set to continue throughout the year.
The collaboration with Jenner, known for her influential style and entrepreneurial spirit, is intended to resonate with the brand's ethos of confidence and craftsmanship. The campaign, captured by photographer Chris Colls, features Jenner in a series of images that aim to showcase a blend of the brand's classic designs and new fashion trends.
Sam Edelman, who co-founded the brand with his wife Libby Edelman, expressed his gratitude for the support from Caleres, the parent company, and emphasized Jenner's role as embodying the modern woman. The campaign aims to reflect the brand's commitment to quality and design that has been a staple in the footwear industry for the past two decades.
The imagery highlights key pieces from the collection, including the Hazel Pump, Bianka Slingback, and Felicia Ballet Flat, as well as newer styles like the Michaela Mary Jane and the Leana Heel. The brand plans to promote the spring line with personal appearances by Sam Edelman at Nordstrom (NYSE:JWN), with events scheduled for early April in Scottsdale, AZ, and Dallas, TX.
The Spring/Summer 2024 collection is now available for purchase at SamEdelman.com and in retail stores worldwide. This campaign is expected to not only celebrate the brand's milestone anniversary but also to bring forward the fashion and momentum that Sam Edelman aims to deliver to its customers in the coming years.
The information for this article is based on a press release statement.
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