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Investors greenlight Trump's $5.7 billion social media deal

Published 03/22/2024, 10:29 AM
Updated 03/23/2024, 12:00 PM
© Reuters. FILE PHOTO: Republican presidential candidate and former U.S. President Donald Trump gestures during a campaign rally at the Forum River Center in Rome, Georgia, U.S. March 9, 2024. REUTERS/Alyssa Pointer/File Photo

By Helen Coster, Svea Herbst-Bayliss

(Reuters) -Former U.S. President Donald Trump came a step closer on Friday to reaping a major windfall from his social media firm after investors in a blank-check acquisition company approved a merger currently worth about $5.7 billion. 

The deal values Trump's majority stake in the company that holds his app Truth Social at about $3.3 billion. The windfall could prove vital as Trump grapples with the financial fallout of a string of legal cases against him, including a $454 million judgment in a civil fraud case in New York. 

Shareholders of Digital World Acquisition Corp (DWAC), the special purpose acquisition company (SPAC) that plans to list Trump Media & Technology Group on the stock market through a merger, voted in favor of the deal on Friday.

While the next step would be for the deal to be completed next week, its future is fraught with uncertainty. Digital World's former CEO Patrick Orlando and former Trump business associates Andy Litinsky and Wes Moss have separately sued to ask for more shares for their previous work on the deal.

It is unclear how and when these cases will be resolved. Even if the deal gets completed next week, Trump will not be allowed to sell any of his shares in the combined company for six months or borrow against them, based on terms he previously agreed. 

The deal is also poised to deliver a vital $300 million cash infusion to Truth Social parent Trump Media & Technology Group (TMTG). The social media company lost $10.6 million from its operations in the first nine months of 2023 on revenue of $3.4 million. It has been funding itself by borrowing $40.7 million through convertible promissory notes that can be paid back in stock. 

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Based on how Digital World's shares have recently traded, TMTG would be valued at as much as $5.7 billion following its merger with Digital World on an undiluted basis and as much as $8.6 billion on fully diluted basis that takes into account warrants to be exercised and earnout shares to be issued. 

In a rally fueled by Trump supporters and other retail investors, Digital World's stock has nearly quadrupled since its tie-up with TMTG was announced in 2021.

Buying the stock "will help President Trump get his bond, buying 4 shares by all will benefit all," Truth Social user @racinrob wrote in a post this week. 

Digital World's shares tumbled over 10% on Friday following the deal's shareholder approval. 

An $8.6 billion fully diluted valuation for the combined company would be a little less than half that of Elon Musk's much more popular social media company X. 

In February, Digital World said Truth Social has so far had 8.9 million sign-ups. X, by comparison, has more than half a billion monthly users, according to Musk. 

Trump has 6.7 million followers on Truth Social, compared to the more than 88 million followers he had on X when the platform permanently suspended him, and the 87.4 million followers he currently has on that platform.

DEAL HURDLES

Trump, who is running to be U.S. president again, will own between 58.1% and 69.4% of the combined company, depending on the extent to which investors back the deal.

TMTG was launched with the help of Litinsky and Moss - two former contestants on Trump's reality TV show “The Apprentice” - as a way for Trump to connect with his supporters after Facebook (NASDAQ:META), Twitter and YouTube removed him following the Jan. 6, 2021 attack on the U.S. Capitol. 

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Since 2021, the deal has faced setbacks and delays. Digital World has been a target of investigations by the U.S. Department of Justice and the Securities and Exchange Commission (SEC), ousted Orlando as its chief executive, and shook up its board. 

In July, Digital World reached an $18-million settlement with the SEC, which said Digital World misled investors by failing to disclose in filings that it had formulated a plan to acquire TMTG and was pursuing the acquisition before Digital World’s initial public offering.  

In August, Trump posted on X his mug shot from his booking at Fulton County Jail in Georgia. He has not posted on X since, using Truth Social as his primary platform to reach voters.

Latest comments

Just laughing at the mo..rons buying this worthless stock...amazing stupidity. To think that Truth social with a usergroup of 9 million MAGA nuts and users are falling in numbers every month with a revenue of 1.1 million dollars and fiscal loss of 50 million dollars annually is actually worth 5 billion dollars. You gotta be an inbred MAGA nuts to believe that
Thrump, Thrump, Thrump. My President!
hey, russian troll, check your spelling...
yes John we know how you idolize ex president Trump a convicted sexually molester, tax cheat, corrupt ripoff artist, and Putin arse kisser.
It seems as if this were all some ploy by the neocommunists to get Trump out of the way, they could have found a more direct route. Poisoning seems to be popular. Did they ask Putin for advice?
pathetic human you are
musk spent 40 bil on a company that had a existing client base - 99% of the global pop will never join trumps scam site - so that is 5.7 bil going straight down the flushers - paper gains are only good if someone will give you real money for it - no revenues or earnings don't usually cause share prices to go up - but hey maybe you get a gamestop like squeeze at some point
Twitter/X, with 250 million active users, is worth now about $12-19 billion, let's say $15 billion.  Truthiness Social, with 5 million active users, is worth $0.3 billion, proportionally.  $0.3 billion is way below "An $8.6 billion fully diluted valuation for the combined company".  Twitter/X users aren't there just to post about Musk or extremist politics.  Truthiness Social has the additional risk of Trump going to prison, losing in the 2024 election or falling ill/dying from old age/political violence.
"The deal is also poised to deliver a vital $300 million cash infusion to Truth Social"  --  That $300 million would last it about 4.5 years at current rate of loss, and there's little prospect to increase ad revenue w/ a white male extremist user base.  Before the money runs out, it will issue more shares, not buybacks.
 Or the SEC jumping in because you have to know trump is going to pull a lot of that stock out and cause it to plunge it....But I hear Madoff's cell is open!
did someone mention Trump? the TDS is strong in here
Trump Dupes Saps.
Trump mentions himself all the time.
This Liberal prosecutor and Liberal judge don't seem very smart in trying to stop 80,000,000 Americans from voting for Trump
You seem incapable of grasping the reality of the situation
Trump failed in courts presided over by Republican/retrumplican judges, too.
 Guess he didn't hear that 21 Million GOP left in 2021 after trumps party got busted. on Jan 6... And more are running way everyday, they are bleeding.....When have we ever had 51 GOP say they were retiring and the oldest on is 65....then on the way out the door, they are saying 'I was afraid of the guy who's sits next to me carries a shiv and the one on the other side has a AR-15 in his office.. One who was asked if he world possibly stay on, his words "I would rather have dinner with Hannibal Lecter eating my own liver"
The stock will drop to 1 dollar very soon. No revenue, no profit, 50 million dollars in deficit annually and truth social a losing users and fast. Looks like a standard Trump scam where the MAGA suckers gets ripped off again.
 beans are for gas bags spewing unreliable statistics
  Ken understands this business of a self-proclaimed multi-billionaire who has many businesses/foundation/allies go bankrupted/failed.
 I'm going to say you have very limit if any funds invested in anything but a piggy bank.
So it’s expected to trade at a 2000 multiple to revenues. That’s some really bad collateral.
With loss multiple times higher than revenue.
Is that kind of like facebook when it first went publibic, or apple, or microsoft, or oracle, or twitter, or alibaba. My point is lots of companies went public on start up platforms. I not buying this spac either but I do not have a crystal ball.
The figures dont add up, something stinks.
won't help don-the-con much here and now though, as he has to pay the bond by monday...
It certainly cannot hurt. Maybe Latita will buy some and give some to judge Engoron as payment for his services. A Prosecutors Job is to seek the truth. A Judge is to make sure that happens. I do not believe any of these actors but an Huge injustice has been done by an overzelous prosecutor advancing claims which have no victims. Everybody been paid (take that as you may)
 So in your world drunk driver or speeder or red-light runner who hasn't caused a crash yet should be left alone by the police.  In the real world, have or "have no victims" is not as important as you think to what's outlawed.
 If you can talk yourself into thinking he was a billionaire, a real estate tycoon when he owns only the dirt under 40 Wall Street and not the building, and never had a mortgage on any property but owes $375 Million because he told you there were no mortgages, partners or loans, or that he was a wanna be President that failed;  You can talk yourself out of it..schmuck!
lol, what a cluster-phuck.. won't help trump much here and now though, as he has to pay the bond by monday..
 Guilty of what??? Who is the victim, who complained? NGO sponsored by Soros. Navalny was also convicted of bribery. Why did you think his sentence was unfair and Trump's was fair? I don't know where you are from, but apparently you only listen to fake media and CNN. One word of advice, if you hear anything about Trump from them, check it out....you'd be surprised how they lie
Answer this question for your own education: If you file a false income tax return, who is the victim?
 Has anyone ever told you that Putin was a Communist and when it ended he became a Authoritarian. Something that trump strive to be ...trump thinks Putin is his friend as he does XI of China...But you know what both of them think about trump? He is a "useful idiot." Because if he was ever elected he would give the keys to the White House to either one if they give him $10.00... BTW: he will never get elected...there are not that many lunatics, like you. in the US. and the MAGAts do not have the votes....
this is incredible these investors haven't learned that getting involved in business with Donald Trump, will ether lose them their money, or put them in jail...or both.
well it seems the last sucker aint born yet. Imagine buying a stock where the company is having a deficit of 50 million dollars each year and are dependent on 1 person who is currently 77 years old to survive. The company generates merely 1 million in revenue but are burning cash each day and now depends on suckers investing in Digital Aquisition corp.
"currently 77 years old to survive" and on his way to prison where he can't post and who needs to sell shares to pay legal bills & fines and who's not concerned w/ long-term good of company.
Even with Trump, little reason for anyone to choose Truthiness Social over Twitter/X.
 Do you know why you are failed businessman?
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