Several GeForce RTX 4070 models from ASUS, GIGABYTE, MSI, and ZOTAC are now available at a significant discount at US retailers, marking the first major price reduction since the card's launch. As of Friday, the GPUs are being sold for $549, an 8.3% discount from the original MSRP of $599. This price cut is seen at multiple retailers including Amazon (NASDAQ:AMZN) and Newegg.
NVIDIA's (NASDAQ:NVDA) statement to Wccftech highlighted that the GeForce RTX 4070 is now widely available from just $549. The statement further emphasized that this makes it an attractive option for gamers looking to upgrade for upcoming DLSS 3.5 titles like Cyberpunk 2077: Phantom Liberty and Alan Wake 2 at 1440p.
The price cut appears to be a reaction to the recent launch of AMD's (NASDAQ:AMD) Radeon RX 7800 XT, which is positioned as a direct competitor to the GeForce RTX 4070 due to its lower starting price of $499. Despite being priced lower, AMD's offering sometimes outperforms its more expensive rival in many games that depend on rasterization and delivers performance that is very close in ray tracing-supporting games.
While AMD has yet to launch its DLSS 3 Frame Generation competitor, NVIDIA's GeForce RTX 4070 benefits from the latest DLSS technologies, including DLSS 3.5, delivering better overall ray-tracing performance and efficiency. However, the Radeon RX 7800 XT offers more VRAM capacity (16GB versus 12GB) and slightly faster non-ray-tracing performance.
It is still unknown whether this price reduction is a campaign or if other GPU makers and retailers plan to join it. However, the competition between NVIDIA and AMD continues to provide more options for gamers, and this price reduction makes the GeForce RTX 4070 an even more attractive option in the GeForce RTX 40 Series lineup.
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