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Elon Musk Cuts Tesla Jobs for the Third Time Since Saying Never Again

Stock MarketsMar 01, 2019 07:20AM ET
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© Bloomberg. A Tesla showroom in California. Photographer: Patrick T. Fallon/Bloomberg

(Bloomberg) -- Tesla (NASDAQ:TSLA) Inc.’s Elon Musk is having a harder time keeping people employed than he bargained for eight months ago.

When the chief executive officer announced plans to dismiss about 9 percent of the electric-car maker’s workforce in June, he wrote in an internal memo that Tesla was “making this hard decision now so that we never have to do this again.”

On Thursday, Musk told workers more jobs will be cut as Tesla moves to wind down most stores worldwide and transition to online-only ordering. This is the second culling the billionaire has announced this year -- he said in January the company had “no choice” but to reduce headcount by about 7 percent.

Musk, 47, didn’t specify in his latest email to employees how many jobs will be impacted by the shift to online sales and said some workers will transition to other areas of the business. He also wrote that he expects headcount will increase next year.

“This is a hard decision” but is “necessary to make our cars more affordable,” the CEO wrote, after announcing another series of price cuts for the Model S and Model X and the arrival of a $35,000 version of the Model 3.

Elon Musk Cuts Tesla Jobs for the Third Time Since Saying Never Again
 

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Comments (1)
Benjamin McIntire
Benjamin McIntire Mar 01, 2019 8:38AM ET
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Getting rid of show rooms is a mistake.
 
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