Harte Hanks (HRTH), a marketing services company, has reported a decrease in revenues for both the fourth quarter and the full year of 2023 during its earnings call. CEO Kirk Davis highlighted the company's Elevate program, which is set to implement cost reductions and improve operational efficiency.
Despite the revenue decline, some segments like the Care Group showed improvement, and the company anticipates a revenue rebound in its Sales Services division for 2024. The full year saw revenues of $191.5 million, a 7.2% drop from the previous year, with an operating income of $3.4 million.
Key Takeaways
- Harte Hanks reported a decline in Q4 revenues by 9.7% year-over-year, with $49.5 million in revenues.
- The company announced cost reductions of approximately $16 million over two years, with $6 million expected for 2024.
- The Care segment showed revenue growth in Q4, while the Marketing Services, Fulfillment, and Logistics segments experienced declines.
- Harte Hanks has a new Senior Vice President for Sales and Marketing and has restructured its sales team.
- The company is leveraging AI in its Care Group and seeking strategic partnerships for growth.
Company Outlook
- Harte Hanks anticipates a revenue rebound in the Sales Services division in 2024.
- The company is focused on pipeline and conversion, with updates on progress expected in May.
- The Elevate program is central to achieving sustained profitable growth and expanding relevance.
- New partnerships and strategic initiatives are in the pipeline to drive future growth.
Bearish Highlights
- Q4 revenues declined by 9.7% compared to the previous year, with a reported operating loss of $2.3 million.
- Full-year revenues decreased by 7.2% from the previous year.
Bullish Highlights
- The Care segment's revenues increased to $17.7 million in Q4, up from the previous year.
- Adjusted operating income for Q4 was $4 million, with an adjusted operating margin of 8.1%.
Misses
- Marketing Services, Fulfillment, and Logistics segments saw revenue declines in Q4.
- The company experienced an operating loss in Q4 due to restructuring expenses and lower volumes.
Q&A Highlights
- The company discussed its participation in European conferences to develop a strong pipeline.
- There is a focus on the early stages of the pipeline, with expectations to share early wins and momentum in the next call.
- Harte Hanks is set to incur expenses of $3.5 million for the Project Elevate savings plan in 2024.
In conclusion, Harte Hanks faces challenges with declining revenues but is taking strategic steps to pivot towards growth. With the implementation of the Elevate program and the restructuring of its sales and marketing organization, the company is positioning itself to achieve profitable growth and efficiency. The next earnings call in May is expected to provide further updates on the company's progress and pipeline development.
InvestingPro Insights
While Harte Hanks (HRTH) navigates through its revenue challenges, the company's financial metrics reveal some intriguing aspects. According to InvestingPro data, Harte Hanks boasts a notably low Price-to-Earnings (P/E) ratio of 2.44, suggesting that the stock may be undervalued compared to earnings. This aligns with an InvestingPro Tip that the company is trading at a low earnings multiple, which could be of interest to value investors looking for potential bargains.
Additionally, the company's current Market Cap stands at $55.06 million, reflecting its position in the market. Despite the reported decline in revenues, Harte Hanks has a Gross Profit Margin of 13.63% for the last twelve months as of Q3 2023, which, while not exceptionally high, indicates some level of profitability in its operations.
InvestingPro Tips further suggest that analysts are expecting a sales decline in the current year, which is consistent with the company's recent performance and future outlook as noted in the article. However, it's worth noting that Harte Hanks is anticipated to be profitable this year, and the company's cash flows are deemed sufficient to cover interest payments, which is an encouraging sign for financial stability.
For those interested in a deeper analysis, there are additional InvestingPro Tips available that could further inform investment decisions. To explore these insights, visit https://www.investing.com/pro/HRTH and remember to use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription. There are 12 more InvestingPro Tips listed for Harte Hanks, offering a comprehensive overview of the company's financial health and market position.
Full transcript - Harte Hanks (HHS) Q4 2023:
Operator: Good afternoon, everyone, and welcome to the Harte Hanks Fourth Quarter and Full Year 2023 Earnings Call. At this time, all participants have been placed on a listen-only mode, and we will open the floor for your questions and comments after the presentation. It is now my pleasure to turn the floor over to your host, Tom Baumann. Sir, the floor is yours.
Tom Baumann: Thank you. Hosting the call today are Kirk Davis, Chief Executive Officer; and David Garrison, Chief Financial Officer. Before we begin, I want to remind participants that during the call, management's prepared remarks may contain forward-looking statements that are subject to risks and uncertainties. Management may also make additional forward-looking statements in response to your questions today. Therefore, the company claims protection under safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. Actual results may differ from results discussed today and therefore, we will refer you to a more detailed discussion of these risks and uncertainties in the company's filings with the SEC. In addition, any projections as to the company's future performance represented by management include estimates as of today, March 14, 2024, and the company assumes no obligation to update these projections in the future as market conditions change. This webcast and certain financial information provided on the call, including reconciliations of non-GAAP financial measures to comparable GAAP financial measures are available in the earnings press release that was issued shortly after the market closed. A copy of that press release and other corporate disclosure is available on the Investor Relations section of the Harte Hanks website at hartehanks.com. With that, I would now like to turn the call over to Kirk. Kirk, the call is yours.
Kirk Davis: Thank you, Tom. To our listeners, good afternoon, and thank you for joining our call. With me today in our Chelmsford, Massachusetts office is David Garrison, our Chief Financial Officer. Today I'd like to focus on Elevate, our end-to-end transformation program, which has been my primary focus since joining Harte Hanks in June. The program is anchored by our intent to achieve sustained profitable growth, expand our relevance, operate more efficiently, and attract talent, which we all know is easier when you're growing. We're also focused on the transformative opportunities enabled by burgeoning AI capabilities. Last August, we commenced a comprehensive review of our sales and marketing organization and our go-to-market strategy. It was evident we were functioning with an antiquated strategy and ineffective structure and investing too little in marketing and demand generation. In October, we welcomed a new Senior Vice President for Sales and Marketing, Kelly Waller, who has modernized and expanded our marketing and sales organization. She has just completed our re-staffing and reorganization by hiring a sales executive to lead international expansion and another to establish our partnership network. It's not uncommon for B2B companies to generate as high as 30% of their revenue through partnerships. Partnerships will be a material growth driver for us long-term. Other sales channels we're capitalizing on include our participation in high-profile business development events, engagement with business development companies, and the creation of our own dedicated inside sales team focused exclusively on our offerings. We've swiftly developed a smart go-to-market strategy and attracted a larger, highly talented staff that will position Harte Hanks for sustainable growth. Last October, we appointed a new Interim CFO, David Garrison, who has subsequently become permanent in the role. We've had some early successes amidst Dave's transition. He's a welcome addition to our team. Our last earnings call, I explained we were committed to developing a comprehensive understanding of our potential to optimize our cost structure and better leverage technology investments. In October, we engaged the Kearney organization, an international global consulting firm that specializes in business transformation to augment and accelerate our efforts. Executive and middle management team leaders have done an extraordinary job engaging with Kearney and investing their time in over 200 diligence and discovery sessions. As a result, we have identified approximately $16 million in cost reductions to implement over two years, of which an estimated $6 million will occur in 2024. To sustain and drive this effort, we recently announced the creation of a transformation office to be led by David Fisher. As Chief Transformation Officer, David will oversee all Elevate initiatives aimed at achieving our cost capture opportunity, maximizing our return on invest to save projects, our enterprise-wide AI roadmap, and ensuring our highly valued employees are engaged and aware of what we're working toward and why it is important. To enable project Elevate, we've taken a restructuring charge of $5.7 million in 2023, which David Garrison will elaborate on. As we are early in 2024, I would like to provide a glimpse of what we are focusing on within our specific business units. Our Care Group, led by Ben Chacko, along with our technology leaders, are focused on leveraging our Amazon (NASDAQ:AMZN) Connect cloud-based technology to begin provisioning customized AI-enabled solutions for existing and prospective customers. Our care division should be a strong beneficiary of our focus on establishing new partnerships. In sales services, under new leadership as of November, we have entered our second full year post-acquisition of InsideOut. Through this division, we can drive performance for companies by providing outsourced demand generation and sales. We are anticipating a rebound in revenue in 2024 in sales services. Through our marketing services division, we offer a variety of marketing capabilities and services ranging from strategy, creative, content development, account-based management, and digital marketing. We also offer marketing as a service, whereby we recruit and deploy staff to support major companies with their internal marketing and digital services. I envision a highly transformative year in our agency services segment. Our business plan and strategy are areas we are currently focused on, this segment could become a growth catalyst for us. When we're involved in strategic planning with clients, it is our first and best opportunity to provide a wider range of services to the client. So we look forward to developing our plan to reposition and grow this division. In our logistics division, which is led by Patrick O'Brien, we anticipate a stable to up year and plan to focus on expansion through strategic partnerships and margin improvement. Our fulfillment division, also led by Pat, with major facilities in Massachusetts and Kansas City, is poised to capitalize on several trends in 2024 that we are leaning into, such as value-added fulfillment, where we are seeing success in custom sellable kits we are packaging for major retailers. We expect growth year-over-year from a variety of prestigious retailers seeking to market seasonal beauty and care boxes. Influencer seeding, where in one example we are supporting a fast-growing agency's customers outreach to everyone from high-audience influencers to smaller audience, higher buy-in creators online. Loyalty gifting and sampling, a trend we are benefiting from as we focus on brands served by our agency partners who are seeking to expand or create employee incentive or loyalty programs utilizing major retailers that we engage with. And last, I will mention that we are seeing some smaller brands pull-back from mega companies ecosystem as their end-to-end supply chain becomes more costly and brands seek external fulfillment partners to support positions, portions of their inventory that are seeing cost escalation while still maintaining the benefit of selling merchandise on a major platform. I would like to mention a few additional developments before I turn the call over to Dave. In August, we guided Q3 and Q4 revenue to approximately what we reported in Q2, which was $47.8 million. Combined Q3 and Q4 revenue exceeded that guidance by $1.1 million. In December, we extended our $25 million line of credit with Texas Capital Bank to June of 2025. We have no debt. Our plan to terminate Pension Plan 1 this spring is on track. We are committed to leveraging technology solutions. Currently, this includes leveraging NetSuite and evaluating partnerships to leverage emerging technologies. Additionally, we are recruiting for a few key roles to expand our AI, data, and predictive analytics expertise. Our focus on our accounts receivable, payment terms optimization, and billing resolution efforts contributed to our year-end cash position of $18.4 million. We ended 2022 with just over $10 million and Q3 2023 with $13.3 million. This has been a company-wide effort, and we've done a good job. Last November was my first earnings call in which I had served as CEO throughout the reporting quarter. So today's discussion surrounding Q4 reflects my second full quarter. We're executing on our commitments. Project Elevate, while challenging, has been a unifying endeavor thus far for our senior leadership team. And the leading indicators, albeit early, are very encouraging. I am bullish about Harte Hanks' future because I am confident we have created a growth system. This is the story. With a substantially new sales organization and a modern go-to-market strategy, we're confident we'll accelerate our pipeline growth, which will bode well for the second half of 2024 and the years ahead. Our cost capture opportunity is significant, approximately $16 million. We can invest where we need to, but also ensure we're more profitable. I see a significant opportunity here. I'm thrilled to be here and to be working with the senior leadership team we have. It's a privilege to lead Harte Hanks in its 101st year, but what sustains me is my desire to build a much larger, much more profitable company to the delight of our employees and our shareholders. We're on that path. I'll now turn the call over to David Garrison, and I'll be happy to take your questions thereafter.
David Garrison: Thank you, Kirk. I will now review the fourth quarter consolidated results, including revenues for each business segment. Fourth quarter revenues were $49.5 million, a decline of 9.7% compared to $54.8 million in 2022. The growth in Customer Care segment was offset by declines in the other two segments. Compared to third quarter revenues of $47.1 million, Q4 revenues were up 5%, or $2.4 million sequentially. Revenues in the Customer Care segment were $17.7 million in the fourth quarter of 2023, compared to $16.7 million in the prior year, and $14 million in the third quarter of 2023. Sales services increased $1.4 million compared to 2022. The Marketing Services segment revenues were $10.5 million in Q4 of 2023, compared to $13.6 million in the prior year, and $10.6 million in the third quarter of 2023. Specific customer reductions and program conclusions made up the decrease in this segment year-over-year. Fulfillment and Logistics revenues were $21.3 million in the fourth quarter of 2023, compared to $24.5 million in the prior year, and $22.5 million in the third quarter of 2023. The decline in revenue was related to lower volumes in Q4 and the completion of holiday programs during Q3. These declines are not expected to continue into 2024. Operating expenses in Q4 were $51.8 million, including restructuring expenses of $5.7 million, compared to $51.3 million in the same period of 2022. Q4 operating expense was a 17% increase versus Q3 operating expenses of $44.2 million. However, without the restructuring expense, operating expenses only increased by 4.2%, less than the quarter-over-quarter growth in revenues. The commencement of Project Elevate resulted in the $5.7 million of restructuring expenses for the quarter. These expenses included $4.6 million of optimization consulting needed to help identify and formulate the plan for the $16 million in cost reductions, $798,000 related to the impairment of unused real estate, and $310,000 related to other costs associated with these efforts. We expect to continue to incur expenses estimated at $3.5 million in executing the Project Elevate savings plan during 2024. The operating loss in Q4 2023 was $2.3 million, compared to an operating income of $3.4 million in 2022, and an operating income of $2.9 million in the previous quarter. When adjusting for stock compensation, severance, and restructuring charges, the adjusted operating income for the fourth quarter of 2023 is $4 million, compared to $4.2 million in Q4 of 2022. The adjusted operating margin is 8.1% in Q4 2023, compared to 7.7% in the same quarter of 2022. The adjusted operating margin is higher in the current quarter, despite the 9.7% higher revenues in the fourth quarter of 2022. The fourth quarter of 2023 had a negative EBITDA of $1.1 million, compared to an EBITDA of $4.4 million in 2022, and an EBITDA of $3.9 million in the previous quarter. When adjusting for stock compensation, severance, and restructuring expenses, the adjusted EBITDA is $5.2 million in Q4 of 2023, and the same for Q4 of 2022. Now for the year-over-year results. Revenue for 2023 was $191.5 million, a 7.2% decline from the $206.3 million in 2022. Revenues in the Customer Care segment were $63.3 million in 2023, compared to $67.2 million in the prior year, a decline of 5.8%. Sales services added revenue of $8.7 million revenue increase, offset decreases in the call center revenues as programs were reduced or concluded compared to 2022. The Marketing Services segment revenues were $43.2 million in 2023 compared to $53 million in the prior year, a reduction of 18.4%. Specific customer reductions in marketing budgets drove a decrease in this segment year-over-year. Fulfillment and Logistics revenues were $85 million in 2023 compared to $86.1 million in the prior year, a decline of 1.3%. Operating expenses in 2023 were $188.1 million, including restructuring expenses, a 1.6% decrease from $191.2 million for the year ended 2022. With the efforts of Project Elevate, we expect operating expenses as a percentage of revenue to decline in 2024 compared to 2023. Operating income in 2023 was $3.4 million compared to $15.1 million in 2022. When adjusting for stock compensation, severance, and restructuring expenses, the adjusted operating income for 2023 was $12.2 million compared to $17.8 million in 2022. The adjusted operating margin is $6.4 million in 2023 compared to $8.7 -- I'm sorry -- 6.4% in 2023 compared to 8.7% in the same period of 2022. The adjusted operating margin is expected to grow with gains from the cost reduction program, Project Elevate. In 2023, there was an EBITDA of $7.6 million compared to an EBITDA of $17.8 million in 2022. When adjusting for stock compensation, severance, and restructuring expenses, the adjusted EBITDA in 2023 is $16.8 million compared to $20.6 million in 2022. Now, a few points on the balance sheet. As of December 31, 2023, we had cash and cash equivalents of $18.4 million compared to $10.4 million at the end of 2022. And our current $25 million line of credit was extended through the end of June 2025. Currently, no funds have been drawn on this line, and the company has no debt. The target to terminate Pension 1 in the spring of 2024 continues without any obstacles. Management expects a pension termination contribution of $7.5 million at the end of the second quarter. With that, I turn it back over to the operator for questions. Thank you.
Operator: Certainly. Everyone at this time will be conducting a question-and-answer session. [Operator Instructions] Your first question is coming from Michael Kupinski from Noble Capital. Your line is live.
Michael Kupinski: Thank you, and good afternoon. Good evening, I guess, in some places. First of all, congratulations. I mean, you beat revenues, you beat adjusted EBITDA, and your cash is much bigger than I expected. So good job. A couple of questions. I wanted to go back because you talked about, these partnerships. Some of us that have been following this story for some time have know about some of the partnerships in the past that didn't work out so well. I was just wondering if you can maybe elaborate a little bit on the significance of the partnerships that you're looking for. How do they work? How do you get paid? Just kind of give us a little color on those.
Kirk Davis: Sure. This is Kirk. Thanks for the question, Michael. So as I mentioned in the script, B2B companies can typically see 30, honestly, as high as 40% of their revenue indirectly coming from partnerships. I'm aware of some of the investments that we've had in the past here and outcomes that weren't necessarily as promising as hoped. I want to reassure, these partnerships are really all based around a few guiding principles. I'd say those are really competitive differentiation, and scaling and growth, enabling that, and being in alignment with our product strategy. And we have a person dedicated to this practice area who has experience in it, and we're prioritizing that. I'll give a couple of examples of the types of partnerships that we're looking at, but they really, there are really potentially a dozen. One that we're working on and have been nurturing for a few months is to really exploit some of the capabilities we have as a result of having invested in our platform with AWS Connect. And that creates interoperability with some of the evolving Gen-I tool sets and other platform use cases across customer experience or financial services or global supply chain. So we're piloting a partnership with an enterprising VC firm that has an intriguing mobile wallet that includes an automated customer experience. They manage millions of members per year across healthcare, government services. And as a side note, the VC firm has very, very deep history in contact center investments and such. So they're able to capitalize on call center automation and call flow technology directly via our capacity investment with AWS. So we're developing a joint pipeline across technology and agent spend. We look to partner via strategic go-to-market motions, allows both organizations to usher in a new connected customer experience across a number of channels, enable a bot economy of intelligent automation services, and frontend, really the traditional call center agent business. So we see a sizable pipeline opportunity. We can incubate new business models with the partnership without cannibalizing the traditional business and jointly win business together that spans data capture, CX automation, and agent services outsourcing. So we've actually just in a span of 10 days, we'll have presented together to three different large enterprises on our joint capabilities. So if I just pick one more, I would say, there's a whole economy of companies that are helping organizations with their sales journey from idea to execution. We think we can be part of an end-to-end solution that combines diagnostics strategy, technology, and sales and execution. And we think we can be the execution arm for a lot of these consultancies and sales improvement, sales assessment, sales enablement organizations through our sales services division. And so whether we're augmenting another organization's sales organization or they're doing AB testing to see how different scripts or approaches work, our ability to create demand and to affect sales is very attractive. And so there's a number of companies that we're already in discussions with in that area. So all these things are really a different way to think about scaling and growing besides what our in-house sales organization is doing.
Michael Kupinski: Gotcha. Thanks for the color. And then you talked a little bit about international expansion. It's interesting that management, previous management always talked about the prospect of international expansion, but never really followed through with it. What are you seeing in terms of the opportunity in developing business internationally?
Kirk Davis: Sure. So first of all, we execute well in Europe. Whatever past departures, surrounding Harte Hanks, highs and lows, we're really proud of how we're executing in Europe. And we have an opportunity there to build a sales organization, particularly inside sales organization that we think can capitalize on our capabilities there. It works in the United States. It's frankly an investment in more people. And we've done that. Part of our strategy this year is a larger, but higher quality and higher focused sales organization. We've hired a talented leader to grow the business. And we've coupled that up very early on to get some early momentum by being out and participating in some very high profile conferences where we're getting a chance to spend one time with as many as 16 different companies over a couple of days. We started our first journey down this particular path in Europe, attending several events, and we're able to develop a very, very rich pipeline for that new team. So I think the combination of the staff we have there in the U.S. all under centralized leadership is going to make that a big win for us over the course of 2024.
Michael Kupinski: And my final question is that you -- of your three different segments, what do you think has the biggest opportunity in 2024 to surprise us on the upside?
Kirk Davis: Great question. I would say I'm confident we're going to have a growth year, a rebound in our sales services. So that's one I have high confidence in. But it's also the smaller of the areas that I highlighted in my remarks. At this moment, I think it's going to be between Care and our Fulfillment Logistics Division. Both, I think, are executing well right now. Both have dedicated leaders that we've had for years, and we're proud of them. The answer to the question, given that I think we execute well in both areas, is really how the pipeline falls. And we're early in scaling the pipeline. And I think probably next call, which is what, in May, we'll be able to talk about some of the early wins we've had and where the momentum is coming from. So it's really and how the sales organization that we have and how their leads flow. And some of the inbound leads we're getting now as a result of enhanced marketing efforts. So it's really -- I mean, I would say probably by a little bit into the Fulfillment Logistics business, that's been performing very well for us. But I think both divisions across the year, all four divisions, are going to see growth compounding as we get into the second half of the year.
Michael Kupinski: Great. Thank you. That's all I have. Thanks.
Kirk Davis: Sure. Thank you.
Operator: Thank you. [Operator Instructions] Thank you. That concludes our Q&A session. I'll now hand the conference back to Kirk Davis for closing remarks. Please go ahead.
End of Q&A:
Kirk Davis: Well, I want to thank everybody for joining the call. I think, it all starts with the team. I'm grateful for the team we have. Obviously, we've made some changes, but we're all working exceedingly well together. We just talked about a couple channels within the sales ecosystem we have, but there's palpable sales momentum evident here. And we all inside the company are aware of it. It's an exciting time. But you do have a sales cycle to work through and an onboarding process to work through when you land new business. So it does take a little time, but it's all about pipeline and conversion. And we're very happy with our progress there. But we also are focused on being more profitable, and that's the $16 million approximate cost savings we've identified. I was pleasantly surprised by that. Estimated maybe a little bit less of an opportunity. So that was exciting for me. And we're only a couple months away from being able to talk again about the progress we're making and share some more insights about the sales momentum. So appreciate the support and look forward to speaking with you again in May.
Operator: Thank you, everyone. This concludes today's event. You may disconnect at this time and have a wonderful day. Thank you for your participation.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.